I started watching this and about 15 minutes in I was wondering why, but by the end I wanted everyone to win!

Long ago I decided that one of the following two statements MUST be true:
1) I am insane;
2) The whole world is insane.This movie provides further evidence that (2) is true; therefore, "I'm not crazy!"It's wonderful that I live on a planet where seemingly normal people are in fact quite insane, as this film documents.
But seriously...
What I like best about this film is that it shows what can happen when a random group of people become actively involved in something -- ANYTHING, no matter how stupid! -- wonderful things happen when they connect with their fellow human beings!At first I thought this movie would be more like 'Able Raises Cain' (must see, if you liked 'American Shopper'), the idea is so ridiculous that just seeing if you could get people to go along with the premise would be the joke; but once the idea was sold and folks took "aisling" seriously, it became a different movie; somewhat like 'American Idol', where it's more about the people involved, and less about the actual competition.You're gonna waste at least 1hr 27min today doing something stupid, so you might as well spend it watching this movie.

would we attempt to glorify something as trivial as shopping...I'm left wondering what is more stoopid;
a-that there is actually an organization & competition for this,
b-that they made a moobie about it,
c-OR that I wasted 90 minutes of my life watching it...I vote C

You can not help but to love this movie. It is soo absurb that it is lovable. This movie is in line with other great mockumentaries such as Waiting for Guffman

If you've had a bad day- watch this!! It will change your whole attitude!! It'll make you laugh, then scratch your head and wonder, all at the same time!!! Crazy fun!!! I REALLY, REALLY LOVED IT!!!

Still laughing my proverbial "shopping cart" off over this one. Was in stitches by the end of the flick. Look forward to a sequal!