You have to see the entire movie, trust me it's hilarious! The character, "Albert" played by Chris Rock, along with his friends are watching television one day. While watching it they realize that record companies are hiring stupid groups who will to do any stereotype act to make money. Desperate and broke they think of a plan to become a wack rap group in order to make money and help their family, only, they only want to do one song and quit. Unfortunately, the fans buy into it and they can't believe people are buying into the act. The movie is SO funny and displays the true thoughts of the fans of hip hop today: record labels are putting out crap and hip hop wants true artists. Believe me I'm African American and my people are tired of only one type of hip hop displayed and majority of us hate BET. I need my own network to show the truth lol. Rent the movie it's FUNNY!