It's fun to watch my hometown through the American TV show. Thanks for introducing my city, Seoul!Soju is extremely popular. It's not that strong. But if you are doin that in "One Shot", you'll see. So is the beer. That soju+beer cocktail is called "So-Mac" coz beer is called "Macju" in Korea (Mac means a grain, Ju means alcohol)
So-Mac is not that strong as Vodka Redbull or other hard-liquor cocktails, but it boosts you up really quickly even though it's not sweet like Long Island Ice Tea.However, beside of Soju and Beer, we have a plenty of different liquors.
Mak-gurl-li(made from rice, milky color), Baek-sae-ju(made from rice and some herbs),
and many local liquors... they have real deep flavor. The distinctive thing about Korean drinking culture is that we always drink with foods.
Like a Tapas, we have "Ann-Ju"(The dish that supports alcohol)
Sam-gyub-sal (Grilled Pork belly) is a lifetime partner of Soju.
Korean Pancake is like a pizza with pork and seafood, spring onion...etc, it's perfect for a rainy day.(I don't know why...)
In the "Hop"(we use that word instead of "pub".), you don't wanna drink beer without the fried chicken. I believe Korean fried chicken is so advanced than any other one in US.(If you live in LA or NYC, go to Kyochon, you'll understand a little bit)Other than that, chicken, beef, fish, mixed-seafood... grilled, fried, salad, soup... Basically, Koreans eat everything with alcohol. It's crucial. Ah did I mention that the most of the bar or hop serve free chips??? hahahMan, I miss my home:)

This was a fun episode to watch. I'm gonna have to try that drinking game with the numbers sometime. I would love to have Zane's job. Now after watching this episode, I want to go to Seoul.

While lamprey isn't the most formal/polite nor the most eloquent, the show is still fun to watch IMO. He obviously has a good time and doesn't force it too much.
@ "Jay Kim"- ehh the host IS a comedian (by profession), so it would be difficult for him to "stop" being one. If you haven't looked into it yet, "The Thirsty Traveler" (hosted by Kevin Brauch) would probably be a show in the same vein but more to your taste. It's even won some awards.

He needs to stop acting like a comedian and cut straight to the point. They need someone like bourdain to do this show

But . . . Since i'm standing next to a Korean at the moment and she states the following "OMG! that's so weird! Guys don't lock arms and hold hands in Korea!" With this, the episode is a hit and very true (except this part). I would know, I just got back from Seoul myself.한국 남자들은 서로 손을 잡지 않습니다...ㅋㅋㅋㅋ왜 케빈이 손을 열심히 붙잡고 다니는지...ㅋㅋㅋ 완전...웃겨요~손 잡지 마세요~!!!

if you haven't had soju you should pick some up, it is amazing. A little like good sake mixed with vodka. I do wish he went through more of the food they were eating at the bar, but man South Korea looks like a good time.