As a documentary its pretty crappy, just soundbites from randoms glued together with the same graphic bump and lame map animations. No interviews really, except for Willie D and Luke. Couldn't even get Outkast, Timbaland or Master P for it. So, as a result, a bunch of nobodies, wannabees and usedtobees (including a cameo from token Mexican Chingo Bling) talk about their take on what southern hip hop is. Basically here it is: "southern hip hop is here to stay, it's our time now, it ain't going nowhere. Fuc* all the coasteses!!!"
If you wanna know what "Southern Hip Hop" is just fast forward to the section on music in the strip clubs towards the end. That's southern hip hop - stripper music! The "artists" make it sound like they are re-inventing music altogether, or even furthering black civil rights (clips of Black Panthers - really?!?). C'mon now everyone, it's just sex, money and murder - that always sells, especially to white kids in the 'burbs. That's why "southern hip hop" is on top of the charts. And that's why it has its own fake documentary on Hulu.
Interesting to hear about the history of screw and crunk, and its parallels to dub and dancehall, should have been more of that in the beginning. A few jems of knowledge but for the most part pretty worthless, and pretty laughable. I actually would like to see this 5 years from now, and laugh at how all these fake CEOs and rappers thought their sh!t doesn't stink and how crunk is always gonna be on top of the charts. I'm sure a lot of jazz, soul and other hip hop artists thought the same. Where are they now??