I just discovered this show on hulu and I love it! Is it fake? yes absolutely, its it scripted? I think to a point it is. The behind the scenes crew obviously had parts to play, set dressing to do etc. but I think the celebrity reactions are real. These people are genuinely scared or not scared as the case is for some of them. It's a lot of fun watching these celebs do this. Kind of the way a Halloween haunted house is fun. I don't think the celebs are in on the plans, like when the they hear noises, I believe that there are people in these buildings, making the noises and that they are doing it to scare the celebs and get spontaneous reactions. I'd be interested in knowing how they manipulate the thermal imager though. Like when Picabo and Tonya had it pointed at the cell door and the image of a man appeared, I think that they actually saw the image, just wondering how producers created the effect. This was a gimmick reality show that was brought about by the sudden interest in paranormal activities brought about by shows like ghost hunters and their increasing popularity it isn't intended to be serious, just good old spooky fun