Show people chopped up half-second clips along side some thrashing rock-guitars and they will blindly walk up to a ticket counter and give their money away. Works every time. The format is so transparent (well, to me). I'm sure Scott has poured tons of cash into it, so that means it's big, bloody, lots of Crowe open-mouthed yelling scenes, big crowds of extras that in the real story would never have been there. Throw in a few man on woman scenes for the girls that were dragged to the film by their cliche'd husbands and boyfriends and you have another... boring.... remake.