It's Hulu's mission to help people find and enjoy the world's premium video content. If your website hosts professionally produced video, you may wish to submit a video sitemap to help us discover your content. Upon submission, we will evaluate adding your content to our search results based on the quality and type of content. The format of our video sitemap is based on Google's Video Sitemap, with a few additional tags highlighted below. Certain tags, such as "show_name" and "season_number," are especially important in helping users find your videos using Hulu's search tools.
Here is a sample of a video sitemap entry using video-specific tags:
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:video="http://www.hulu.com/schemas/sitemap-video/1.1">
<url>
<loc>
http://www.example.com/videos/some_video_landing_page.html
</loc>
<video:video>
<video:content_loc>http://www.site.com/video123.flv</video:content_loc>
<video:player_loc allow_embed="yes" autoplay="ap=1">
http://www.site.com/videoplayer.swf?video=123
</video:player_loc>
<video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc>
<video:title>Grilling steaks for summer</video:title>
<video:description>Get perfectly done steaks every time</video:description>
<video:show_name>The Cooking Loft</video:showname>
<video:season_number>1</video:season_number>
<video:episode_number>3</video:episode_number>
<video:video_type>episode</video:video_type>
<video:rating>4.2</video:rating>
<video:view_count>12345</video:view_count>
<video:publication_date>2007-11-05T19:20:30+08:00.</video:publication_date>
<video:expiration_date>2009-11-05T19:20:30+08:00.</video:expiration_date>
<video:tag>steak</video:tag>
<video:tag>meat</video:tag>
<video:tag>summer</video:tag>
<video:category>Grilling</video:category>
<video:family_friendly>yes</video:family_friendly>
<video:expiration_date>2009-11-05T19:20:30+08:00</video:expiration_date>
<video:duration>600</video:duration>
</video:video>
</url>
</urlset>
Video-specific tag definitions:
| Tag | Required? | Description |
|---|---|---|
| <loc> | Required | The tag specifies the landing page (aka play page, referrer page) for the video. When a user clicks on a video result on a search results page, they will be sent to this landing page. Must be a unique URL. |
| <video:video> | Required | |
| <video:player_loc> | Required |
At least one of <video:player_loc> and <video:content_loc> is required. A URL pointing to a flash player for a specific video. In general, this is the information in the "src" element of an <embed> tag and should not be the same as the <loc> tag. The required attribute allow_embed specifies whether we can embed the video in search results. Allowed values are "Yes" or "No". The optional attribute autoplay has a user-defined string (in the example above, ap=1) that we may append (if appropriate) to the flashvars parameter to enable autoplay of the video. For example: <embed src="http://www.site.com/videoplayer.swf?video=123" autoplay="ap=1"/>. Example: Dailymotion: http://www.dailymotion.com/swf/x1o2g |
| <video:content_loc> | Required | At least one of <video:player_loc> and <video:content_loc> is required. This should be a .mpg, .mpeg, .mp4, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv, or other video file format, and can be omitted if <video:player_loc> is specified. |
| <video:thumbnail_loc> | Required | A URL pointing to the URL for the video thumbnail image file. We can accept most image sizes/types but recommend your thumbs are at least 160x120 in .jpg, .png, or. gif formats. |
| <video:title> | Required | The title of the video. Limited to 100 characters. |
| <video:description> | Required | The description of the video. Descriptions longer than 2048 characters will be truncated. |
| <video:show_name> | Optional | The show or series name, for example, Family Guy or The Simpsons. Limited to 100 characters. |
| <video:season_number> | Optional | The show season number. |
| <video:episode_number> | Optional | The video episode number. |
| <video:video_type> | Optional | Valid type values include "episode", "clip", "film_trailer", film_clip", "feature_film", and "game". |
| <video:rating> | Optional | The rating of the video. The value must be float number in the range 0.0-5.0. |
| <video:view_count> | Optional | The number of times the video has been viewed. |
| <video:publication_date> | Optional | The date the video was first published, in W3C format. Acceptable values are complete date (YYYY-MM-DD) and complete date plus hours, minutes and seconds (YYYY-MM-DDThh:mm:ss). Fraction and time zone suffixes are optional. For example, 2007-07-16T19:20:30+08:00. |
| <video:tag> | Optional | A tag associated with the video. Tags are generally very short descriptions of key concepts associated with a video or piece of content. A single video could have several tags, although it might belong to only one category. For example, a video about grilling food may belong in the Grilling category, but could be tagged "steak", "meat", "summer", and "outdoor". Create a new <video:tag> element for each tag associated with a video. A maximum of 32 tags is permitted. |
| <video:category> | Optional | The video's category. For example, cooking. The value should be a string no longer than 256 characters. In general, categories are broad groupings of content by subject. Usually a video will belong to a single category. For example, a site about cooking could have categories for Broiling, Baking, and Grilling. |
| <video:family_friendly> | Optional | "No" if the video is rated TV-14, PG-13, TV-MA, R, NC-17, NSFW or NR. |
| <video:duration> | Optional | The duration of the video in seconds. Value must be between 0 and 28800 (8 hours). Non-digit characters are disallowed. |
| <video:expiration_date> | Optional | The date after which the video will no longer be available, in W3C format. Acceptable values are complete date (YYYY-MM-DD) and complete date plus hours, minutes and seconds (YYYY-MM-DDThh:mm:ss). Fraction and time zone suffixes are optional. For example, 2007-07-16T19:20:30+08:00. |
When creating your video sitemap, keep in mind the following:
The video sitemap that you submit should be fully compatible with Google's Video Sitemap. Hulu web crawlers (user-agent: "Hulubot") will verify and index the contents provided by the sitemap.
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Thanks for your interest.
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