The goal of Hulu Ad Swap is to build on previous advertising customization features such as Ad Tailor to increase the relevance of ads for our viewers. It is the next evolution in user choice and control — an ad innovation designed to dramatically improve the advertising experience for users and results for brands. Hulu Ad Swap puts complete control in your hands by enabling you to instantly swap out of an ad you are watching for one that is more relevant to you.
When an ad begins to play, you can click on the Hulu Ad Swap icon in the top left corner of the player (if available) and bring up a number of different ad choices, customized to your profile and previous ad viewing preferences.
At this point, you can select a more relevant ad from the available choices.