Hulu ("we" or "us") knows that you care how information about you is used and shared, and we appreciate your trusting us to do so carefully and sensibly. We take your privacy very seriously and make it a priority to protect personally identifiable information, such as your name, email address, mailing address, and telephone number that we obtain from and about you both online and off-line. Please take a moment to review this Privacy Policy, which describes how Hulu collects, uses, and shares this and other information.

Hulu provides an online video service offering a selection of television shows, movies, clips, and other content (collectively, the "Content"). Our video service, including the Content, our player for viewing the Content (the "Video Player"), and any other features, tools, applications, materials, or other services offered from time to time by Hulu in connection with our business, however accessed, are referred to collectively as the "Hulu Services."

The Content is available for permissible viewing on or through the following (collectively, the "Properties"):

Use of the Hulu Services (including access to the Content) on the Properties is subject to compliance with these Terms of Use and any end user license agreement that might accompany a Hulu application, feature or device.

Certain Hulu Services are provided to you free-of-charge. There are some other Hulu Services that, if you are interested in accessing them, will require payment by you. The Hulu Services that may be accessed after payment are referred to currently as "Hulu Plus." You can learn more about Hulu Plus by clicking here. References to "Hulu Services" throughout this Privacy Policy include Hulu Plus.

We invite you to click below to get answers to your questions regarding our Privacy Policy.

This Privacy Policy covers the information Hulu collects from Hulu's registered users, including Hulu Plus subscribers, and other visitors to the Properties, whether or not they are registered. Generally speaking, we collect information from the following sources:

When you register with Hulu or subscribe to Hulu Plus, we ask for personally identifiable information such as your name, email address, birth date, gender and address. If you subscribe to Hulu Plus, Hulu also will collect credit card account data or other payment method data necessary to process your subscription payments and verify your assent to the purchase. From time to time, we may also ask you to provide other information about yourself on an optional basis, such as data we can use to tailor the advertisements served with the Content to your interests. If you choose to provide this information, you are giving Hulu permission to use and store it consistent with this Privacy Policy. Therefore, when you sign in with Hulu, you are not anonymous to us.

In addition, Hulu automatically collects information about your interactions with the Hulu Site and the Hulu Services. For example, Hulu automatically collects information about your interactions with video content on the Hulu Site and on third-party sites that include our Video Player. In addition, Hulu automatically receives and records information from your computer and browser, including your IP address, software and hardware attributes, the page you request, and cookie information, as discussed below in the section titled "What are cookies, and how are they and other technologies used to collect information?".

We also may collect information about you from other sources, including through commercially available sources, such as data aggregators, public databases and business partners. This information may include your interests, purchasing behavior and your activities online, such as websites visited and advertisements viewed. We may combine all of the information we collect about you and use it in the manner described in this Privacy Policy.

Cookies are small bits of information that are stored in separate files within your computer's Internet browser. Cookies remember information about your activities on a website or other platform. For example, cookies can store your session for easy sign-in to a website or other platform you have previously visited. They enable us to make your visits to Hulu more enjoyable.

Hulu may display targeted advertisements based on your activities in connection with the Hulu Services, which we obtain through cookies and other information about you that we have collected, such as your interests. Hulu also may receive information from third parties about you and your activities on other sites that we use for the purpose of serving relevant advertisements to you in connection with the Hulu Services.

Hulu does not provide any personally identifiable information to the advertiser when you interact with or view a targeted ad, although advertisers (including ad serving companies) may assume that people who interact with, view, or click targeted ads meet the targeting criteria. Please note that we may share aggregated and non-personally identifiable information with our advertisers so they can measure the effectiveness of advertisements viewed in connection with the Hulu Services. For example, we may tell advertisers the number of users who clicked on a particular advertisement. Please see the section below entitled "How does Hulu use and share aggregate data?"

Some advertisements displayed in connection with the Hulu Services also may contain cookies set by third party Internet advertisers (also called "ad networks" or "network advertisers"). For more information on this topic, please refer to the section titled "Are there other parties collecting information about me that I should be aware of while using the Hulu Services?"

We may use cookies and similar technologies to relate your use of the Hulu Services to personally identifiable information we obtain from you or from reputable third parties, and to compile aggregate data (as described below). For example, if you have asked us to send you information about our upcoming services or promotions, cookie or clickstream data about your activities using the Hulu Services may allow us to limit the materials we send to you to items that we believe will be of interest to you, based on your prior online activities and preferences. You can configure your Internet browser to warn you each time a cookie is being sent or to refuse cookies completely. However, unless you accept cookies, you will not have access to certain Hulu Services.

We also may use services that collect data remotely by using so-called "pixel tags," "web beacons," "clear GIFs," or similar means (collectively, "Pixel Tags"), which can be embedded on the Hulu Site, in an email message, or on a third party's website or other platform. A Pixel Tag is a small string of code that provides a way for us to deliver a small graphic image (usually invisible) on a web page or in an email. Pixel Tags can recognize certain types of information on your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Pixel Tag and the IP address of the computer from which it was viewed. We use Pixel Tags to improve your Hulu experience, including to provide you with content customized to your interests.

The Hulu Services may be linked to or provided through Internet websites or other platforms operated by other companies. Some of these websites or other platforms may be co-branded with our name or logo, even though they are not operated or maintained by us. For example, users can use the Hulu Services on the websites of Hulu's authorized third party distributors. Hulu is not responsible for the privacy practices of the websites or other platforms operated by third parties. Once you have left the Hulu Site by clicking on a link, or if you are using the Hulu Services on another website or platform, you should check the privacy policy of the other website or platform to determine how it handles any personally identifiable information it collects from you.

Hulu carries advertisements from other companies, often with the ability to click through to websites or properties run by these other companies. Hulu is not responsible for the privacy practices of advertisers. Once you have left the Hulu Site by clicking on an advertisement, you should check the privacy policy of the advertiser to determine how it handles any personally identifiable information it separately collects from you. Please be aware that Hulu does not warn you when you have chosen to link through to another website or property from the Hulu Site.

Some of the advertisements that appear in connection with the Hulu Services may be delivered to you by third party Internet advertising companies (also called "ad networks" or "network advertisers"). These companies may use cookies, web beacons, and other technologies to collect non-personally identifiable information about your visits to Hulu in order to deliver advertisements to you, measure their effectiveness, and personalize advertising content. Hulu does not have access to or control over cookies, web beacons or other technologies that they may use. The information practices of these advertising companies are governed by their own privacy policies and are not covered by this Privacy Policy. Some of these advertising companies may be members of the Network Advertising Initiative ("NAI"), a cooperative of online marketing companies that offers a centralized tool for opting out of behavioral advertising delivered by each of its member companies. If you would like to obtain more information about the NAI and make choices about their use of your information, please click here.

We only use payment information, such as credit card numbers, as necessary for completing a particular transaction or fulfilling a service (for example, processing payments from our Hulu Plus subscribers).

We use the other information we collect about you in order to establish and enhance our relationship with you and to help deliver a first-class user experience. Hulu's use of this information includes the following general purposes: contacting you; customizing the content and advertising you view; fulfilling your requests for products or services; identifying the comments you post on the Hulu Site; improving our services; conducting research; compiling aggregate data for internal and external business purposes; preventing potentially illegal activities; protecting our rights; and other uses in accordance with our Terms of Use; and for any other purpose disclosed to you at the time we collect your personally identifiable information.

Only if you have given Hulu consent, we may use your personally identifiable information to:

We use your first name and last name as your user ID on the Hulu Site and in connection with the Hulu Services. Therefore, if you register with Hulu and provide this form of personally identifiable information, as well as other information that you do not set as private and we elect to display, it will be visible by other users or the public. We will not treat information that you voluntarily make available to other users — including, for example, in a review or discussion that you post on the Hulu Services — as private.

We transitioned our user IDs on the Hulu Services to reflect a user's full first and last name on June 26, 2009. If you previously used a user ID on the Hulu Site or in connection with the Hulu Services that does not include your full name (such as your first name and last initial, or another name you created in the past), that user ID will be replaced with your first and last name if you have registered on the site or otherwise accepted the terms of our Privacy Policy in effect since June 26, 2009. This means that your prior user ID will be replaced by your first and last name anywhere on the Hulu Site where your prior user ID appeared (such as in connection with posts and comments). In addition, this information will be revealed anytime you post information to the Hulu Site in the future. Please note that you are not required to agree to have this information appear as your user ID, but if you do not agree, you will not be able to access some of the Hulu Services. Once you have included your full name in your user ID, you will not be able to remove it, but you can always cancel your Hulu account if you wish to do so via the link accessible on the Privacy and Settings page, or here. Hulu Plus subscribers should review our Terms of Use for our policies on cancellations and refunds, available here.

As described above, we may share information that we have collected about you with other users and with other entities that use the Hulu Services if you voluntarily make the information public, including by making it a part of your user ID or posting it in a review or discussion on the Hulu Site.

Only with your consent, we also may share your personally identifiable information (such as name or email address) with advertisers, business partners, and other entities that are not affiliated with Hulu who would like to send you promotional information about their products and services directly. You may opt in to receive any of these communications (or change your communication preferences) at our Privacy and Settings page, available here.

Under certain circumstances (for example, if you win a contest), we may post your personally identifiable information on the Hulu Site and the other Properties. However, we will notify you of this possibility when collecting the personally identifiable information that we will use for this purpose, or we will obtain your consent prior to posting.

We may also share your personally identifiable information with companies that provide services to us, including companies that assist with payment processing, business analytics, data processing, account management, advertising, and other services. We require these companies to agree that they will only use personally identifiable information about you that they have obtained from us to provide us with specific services that we have requested and not for any other purpose. Similarly, we may share your personally identifiable information with other people or entities in order to provide goods or services that you have requested or to complete a transaction at your request.

We may also enter into agreements with outside companies that possess the technology that allows us to customize the advertising and marketing messages you receive while using the Hulu Services. Your non-personally identifiable information and clickstream data about your activities may be shared with these companies so this customization can be accomplished. Our agreement with these companies restricts them from sharing your information with third parties or using it for any other purpose. Clickstream and demographic information may also be shared with our advertisers and business partners.

There may be instances when we may disclose personally identifiable information without providing you with a choice in order to protect the legal rights of Hulu or its affiliates, and each of their respective investors, directors, officers, employees, agents, and suppliers; to protect the safety and security of users of the Hulu Services or to enforce our Terms of Use; to protect against fraud or for risk management purposes; or to comply with or respond to the law or legal process or a request for cooperation by a government entity, whether or not legally required.

If you notify us that you believe your legal rights have been violated by Hulu or another user of the Hulu Services, we may provide the information that you provide to us to others to the extent that we believe it is necessary to evaluate and respond to your complaint. For instance, if you submit a notice of copyright infringement to us, we may send a copy to the person or entity who uploaded, stored, or transmitted the material addressed by the communication.

If we sell all or part of our business, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, we will transfer your personally identifiable information to one or more third parties as part of that transaction.

Aggregate data is information that we collect on an individualized basis (for example, statistics about which videos you watch) but subsequently use in aggregate form (that is, in a way that combines information about individuals together so that no individual is identifiable). We may use aggregate data for a variety of purposes, including for research or analysis, website administration, advertising, and promotional purposes. Although aggregate data may be based in part on personally identifiable information about you (for example, we may want to know the general age range of visitors watching videos on our site), it does not identify you personally.

We may share aggregated information with various affiliated and unaffiliated entities. For example, IP addresses are used for system administration and to provide anonymous aggregated data to advertisers about the volume of use on the Hulu Services and the specific Hulu Services in which users are most interested. We also may share information about our users with advertisers so they can measure the effectiveness of advertisements viewed on the Hulu Services. For example, we may tell advertisers the number of users who clicked on a particular advertisement. Because this form of data does not identify particular users, these third parties will not be able to contact you based solely on this data.

Yes, you have choices about our use and disclosure of the information that we collect about you. Although we require you to provide certain information about yourself if you wish to register on the Hulu Site or subscribe to Hulu Plus, you have the choice about whether to disclose other personally identifiable information or other information about yourself. If you choose, you can disclose this information, for example, in your profile on the Hulu Site, in surveys or in response to other requests for information from Hulu or our business partners. In addition, you can disclose this information by sending emails to Hulu or through the Hulu Services, or by posting information on or through the Hulu Services in discussions, reviews, or other postings that may be viewed by other users or the public.

Hulu respects users' privacy. We will not send you alerts or email updates promoting our site, or notices about your queues or subscribed content, unless you have opted in to receive them. We also will not share your personally identifiable information (such as name or email address) with advertisers, business partners, or other entities that are not affiliated with Hulu who would like to send you promotional information about their products and services directly, unless you have opted in to sharing such information. So, if you wish to receive additional communications relevant to you from us or third parties, such as alert messages about your favorite content, you will need to elect to receive them. Therefore, please take that opportunity to review and select your preferences carefully.

Regardless of your choices with respect to promotional communications and updates regarding content, we may send you administrative messages, service announcements, terms and conditions of your account, or other similar communications, without offering you the opportunity to opt out of receiving them. This is important in case we need to communicate with you about items such as your account, billing, payments, terms of use, pricing changes for Hulu Plus, website maintenance, and other non-promotional matters.

You can change your privacy settings at any time by clicking here, but please note that your first and last name cannot be set to "private." (Please review the section above entitled "How does Hulu use the information it collects about me?) You may delete your Hulu account, in accordance with our Terms of Use, via the link accessible on the Privacy and Settings page, or here. Hulu Plus subscribers should review our Terms of Use for our policies on cancellations and refunds, available here. Please note that, if you cancel your account, we may retain some information about you but we will remove your profile and other public postings from the Hulu Site.

We use reasonable physical, technical, and administrative measures to safeguard personally identifiable information in our possession against loss, theft and unauthorized use, disclosure, or modification. For example, passwords and other sensitive information are encrypted in transit. We also take steps to ensure that only those Hulu employees, agents, and contractors who have a legitimate business reason to obtain access to your personally identifiable information are granted access.

When you enter sensitive information (such as credit card information on our order forms), we encrypt that information using secure sockets layering technology (SSL), an industry standard protocol for billing transmission in order to protect the financial information you send us. We store your payment information in encrypted form.

Despite these efforts, please note that no data transmission or storage can be guaranteed to be 100% secure. We want you to feel confident using the Hulu Services but we cannot ensure or warrant the security of any information you transmit to us. Please refer to the U.S. Federal Trade Commission's website for information on how to protect yourself from identity theft.

Hulu prohibits registration or subscription by, and will not knowingly collect personally identifiable information from, anyone under 13 years of age.

Hulu is a website based in the U.S., and our offices are headquartered in the U.S. Please be aware that information you provide to us or we obtain as a result of your use of the Hulu Services may be processed and transferred to the U.S. and be subject to U.S. law. The privacy and data protection laws in the U.S. may not be equivalent to such laws in your country of residence. By using our website, participating in any of the Hulu Services, or by providing us with your information, you consent to this collection, transfer, storage, and processing of information to and in the U.S.

From time to time, we may revise this Privacy Policy to reflect industry initiatives or changes in the law or to the scope of the Hulu Services or for other reasons. Therefore, it is important to check the effective date of the Privacy Policy posted at http://www.hulu.com/privacy each time you visit the Hulu Site or use any of the Hulu Services to ensure you are familiar with the most updated policies and practices. If we make any material revisions to this Privacy Policy, we will notify you by posting notice on the Hulu Site or by sending you an email to the email address you most recently provided to us prior to such revisions taking effect. If the material revisions concern practices where we have represented that we will obtain your consent to use or disclose your personally identifiable information, we will obtain your consent before taking any action inconsistent with those representations.

If you have concerns regarding this Privacy Policy, including if you believe that Hulu may have incorrect information for you or if you would like your personally identifiable information to be removed from our database, you may email us at privacy@hulu.com. You may also contact us by mail or facsimile at:

Attention: Legal Department
Hulu, LLC
12312 W. Olympic Blvd.
Los Angeles, CA 90064
Facsimile: (310) 571-4701

The privacy@hulu.com email address is used only for communications about our use of personally identifiable information or our Privacy Policy. If you have general questions about the Hulu Services, please contact us through the "Contact Us" page on the Hulu Site.