Here's what I posted:
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This is a bit of an old request; I've been sitting on it for a couple of weeks, stewing.
A couple of weeks ago, one of my shows, "MasterChef," which is a reality competition show, suddenly, with no warning and no explanation, appeared to switch from being free, to being Hulu+ only. This was 16 episodes into the series, when watchers were invested in the show.
Needless to say, there was much anger. The words, "bait and switch" were used a great deal, and it's not difficult to see why.
After about a week of this, I noticed that a previously-Hulu+-only episode became free. So I went into the message boards and started informing people that, rather than giving us a 16-episode tease and then saying, "oops, if you want to finish the season, you have to pay!" (bait and switch), we'd instead gone to a system where there is an 8-day wait for new episodes to be available to free users.
While the 16-episode tease before a sudden policy change was very bad PR by itself, I understand that this is somewhat out of Hulu's hands. That's not my gripe.
My gripe: explaining that the new episodes would be available after 8 days (after discovering that fact purely by chance) should not have been my job! When the policy changed, the description of the show should have been immediately changed as well, to explain that episodes are available immediately for Hulu+ users, and available after 8 days for free users. There should have been some explanation of that, from Hulu, somewhere. And there wasn't. Please fix this policy in the future; it's extremely bad PR.
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