One Team

Six Core Values

What Defines Hulu

Why We Exist

To captivate and connect people with stories they love by creating amazing experiences.

Our Vision

We aspire to be a must-have entertainment & technology brand that is celebrated for continuing to redefine TV.

Our Values

Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to continually redefine TV. As Hulugans, we're inspired by this opportunity and proud of the culture we've built. How we work and how we play (we try to excel at both) are guided by a set of values.

We Start With The Viewer.

There are few things more rewarding than connecting viewers to stories and experiences they love. We get to do that every day. As a result, our decision-making process always starts with our viewer. That doesn’t mean we don’t compromise or can’t make tough decisions, given the complexities of our business. It means that we know who matters the most to us, and we work hard — with all of our partners — to earn our viewers’ trust and loyalty.

We Think Big.

Redefining TV is an ambitious goal. We believe thinking big requires innovation, passion and unconventional thinking. We like smart risks, and our pioneering spirit means that any Hulugan, in any role, can come up with a great idea and make a difference. Where we work reflects this philosophy: open, office-free, and lots of room for collaborating.

We Relentlessly Pursue Better Ways.

Hulu has incredibly high standards, especially when it comes to quality. Our pursuit of a superior viewer experience and exceptional products is driven by intense curiosity and determination to be the best. We love what we do and the products we make, but we’re never content.

We Are One Team.

Like the best ensemble casts of our favorite shows, Hulu is made up of unique and talented individuals. We believe we’re successful because those talents work together to collectively create great television and technology. When we make decisions through the lens of Hulu’s priorities and in collaboration with each other, we believe we’ll succeed as individuals.

Character Matters. A Lot.

We depend on every Hulugan to work with integrity, act like an owner, and be accountable to our viewers, partners and each other. We do what we say we will. We’re not afraid to surface issues and acknowledge when we’re wrong, and we trust each other to help us turn challenges into opportunities.

We Embrace Fun.

We love what we do. We believe we do our best when we enjoy ourselves. Some of the greatest ideas are born through laughter, whether in the photo booth at one of our epic Huluween costume parties or the next morning over brunch-worthy, microwave-hacked scrambled eggs.