Ad Volume Normalization
Ad volume normalization helps to provide the best streaming and ad-playback experience.

Hulu Ad Volume Normalization

Hulu strives to provide a great ad experience for our users and advertisers alike. We're constantly improving our ad targeting and continue to explore ways to innovate so that watching videos on Hulu is a positive experience for all our users.



By analyzing the volume of your video in the seconds before an ad break, and by pre-fetching information about the ad to be served, the new Hulu player minimizes audio disparity between your content and commercials.


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