For a paid service, There are FAR too many ads.
When I first started with Hulu Plus, the total ad as time was 15 seconds, or the occasional 30 seconds (one 30 second ad or two 15 second ads).
As of last night, I had to sit through 75 to 90 seconds worth of ads, on EVERY ad spot during the show - all the same ads.
I could tolerate the 30 second ads but for a service that I am paying for, to be constantly bombarded with the same @#$@%# ads for 75 to 90 seconds is not making me want to continue using Hulu, and it certainly doesn't make me want to use the advertisers product - in-fact it drives me away from the product.
I would rather pay another 10 dollars per month to have an ad free experience. Netflix is able to do this with out ads, why don't you? Or at least give it as an option. I am only a #$%@hair away from jumping ship.
What are you going to do Hulu? What is more important, you customers or your advertisers? Make a choice - which is it?