Sure you can say quit complaining, go somehwere else , or you could be more proactive. oIt is not that Hulu is getting greedy, with the whole pay consideration. It's that Comcast is looking to buy into NBC/Universal, which owns part of Hulu. Comcast wants to stop cable content from being free because they have to pay for it, and are afraid if it is basically free then cable TV will lose subscribers. The ads on here are too limited to completely supplement the statutory rates charged to the cable companies. Comcast still has to get federal approval to buy into NBC/Universal. I think letting a communications company own production companies (and in this case, competition) is a bad idea. Getting to close to a monopoly in the distribution chain. If you do to, write your congress reps, ask them to object to the Comcast - NBC/Universal deal.