Upfront Sizzle Video

Key Announcements

Hulu Plus has reached 6MM subscribers in Q1 2014.

Hulu Plus is now available on more than 400MM internet connected devices.

This summer, Hulu will provide ad-supported full TV episodes for FREE on Android mobile devices with other mobile devices soon to follow.

The Hulu Plus experience on iPhone will be redesigned this summer with a more intuitive and customized layout that will better highlight the shows viewers currently watch and recommend shows they’ll want to watch next.

In partnership with comScore, Hulu is the first digital company to receive multi-platform measurement at an individual level that includes co-viewing for living room devices. When factoring this in, Hulu’s reach among A18-49 increases 50%.

Content

Current season content from 5 of the 6 major broadcast networks.

Grew CBS library to over 5,300 episodes featuring new titles like Blue BloodsSurvivor, and Everybody Loves Raymond.

Over 900 new exclusive library episodes from NBC available on Hulu Plus, including The Mindy Project, Brooklyn Nine-Nine and more.

Hulu is proud to announce a new partnership with MundoFox, the fastest growing Spanish-language broadcast network in the U.S. Through this partnership, Hulu becomes the first on-demand partner to distribute MundoFox's premium content.

Hulu Originals

Advertising

Audience

82% of Hulu Plus viewers are 18-49 compared to 32% for broadcast.

1.6MM Hispanic adults across English and Spanish language content.

Local audience delivered in the best premium content, with category separation, at the state, DMA, or zip code level.

Engagement & Effectiveness

Viewers stay with Hulu for nearly 50 minutes per session on desktop.

Brand and message recall are 2X more effective than television.

Advertising Innovation