on by in Advertising

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Today at the Hulu Upfront in New York City, joined by Peter Naylor, SVP of Sales, Craig Erwich, SVP Head of Content, and many of our talented stars and creators from Hulu Originals and top shows exclusive to Hulu and Hulu Plus, we presented new developments in original programming, content, technology and advertising innovation in front of an audience of over 1,700 advertisers.

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Cecily Strong of “SNL” and “The Awesomes,” Mindy Kaling of “The Mindy Project,” Seth Meyers and Mike Shoemaker of “The Awesomes,” Tyler Labine and the cast of “Deadbeat,” Chris O’Dowd of “Moone Boy,” Gillian Jacobs and Danny Pudi of “Community,” and “The Hotwives of Orlando” cast, among other special guests, were featured presenters. 

It’s an exciting time to be in our business, and we are happy to share our latest company growth with you today.

Hulu Plus

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Today I’m thrilled to share that Hulu Plus has surpassed 6 million subscribers. We’re pleased to see so many millions of viewers turning to Hulu Plus daily, thanks largely to our unrivaled breadth and depth of content, including exclusive access to some of the biggest broadcast and cable shows, and Hulu Originals.

Content

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Today, we’re happy to announce that we have ordered a second season of “Deadbeat,” which has become one of the most watched shows on the service in its first few weeks since airing. Additionally, we’ve set premiere dates for second season returns of “The Awesomes,” “Quick Draw” and “East Los High.”

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Last week, international Emmy Award-winning Chris O’Dowd comedy “Moone Boy” returned to great acclaim for its second season. “Doozers,” our first Hulu Original for Hulu Kids, debuted and is setting the pace among the most popular shows on the kids hub with its first seven episodes. Meanwhile, acclaimed sports mascot docu-series “Behind the Mask” is up for the Sports Emmy next week, which garnered Hulu its first Emmy nomination for a Hulu Original. On May 28, internationally beloved teen dance drama “The Next Step” debuts in the U.S. just before the highly-anticipated return of breakthrough teen drama “East Los High.” And as things heat up in July, there will be much more drama and laughs with the debut of reality TV satire “Hotwives of Orlando.” 

It’s not enough for us to simply invest in acquiring and producing great shows…we want to make sure viewers know where to find them – only on Hulu and Hulu Plus. To that end, over the next year, we will more than triple our content marketing spend to grow awareness for, and interest in, Hulu Originals.

Advertising

Our goal is to continue to lead the online video advertising market. Our viewers are highly engaged. On desktop alone they spend an average of nearly 50 minutes per session on Hulu and they stay on Hulu for longer stretches than any other ad-supported premium video site in comScore’s top 100.

Since 2008, more than 1,650 advertisers have leveraged the Hulu service, and we have delighted in helping these advertisers reach their desired audience, all the while innovating in our ad formats to give our users more choice, more control, and more convenience.

    • Instream Purchase Unit:
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      We continue to lead the industry in ad innovations, and we’re pleased to share three new ad experiences with you today:
      We will be rolling out the first ever “In-Stream Purchase Unit” later this year with Pizza Hut as our launch partner. The unit will enable consumers to make an order for pick-up or delivery without ever leaving the Hulu environment. With our effective targeting capabilities, this new innovation allows advertisers to target the right demographic, at the right time – all while allowing viewers to immediately pick up where they left off once their order is placed.

 

  • Cross Platform Interactive ads:
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    Part of our promise to innovate on behalf of the advertising industry, is by making our interactive ad experiences available across every platform, including living room and mobile devices. Our ad algorithm predicts the appropriate audience for the brand, and serves an interactive ad that’s optimized for their device. The evolution of our interactive ads will launch later this summer in partnership with Corona Extra across mobile devices.

 

 

  • Hulu 360 Ad:
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    With the growth in mobile viewership, we’re working to deliver new innovations across mobile platforms. We know which device a viewer is on, and we go beyond the traditional video ad to serve a groundbreaking viewing experience. This experience is powered by technology from leading 360 design company, Immersive Media.

 

Additionally, as of today, Hulu is the first digital company to receive multi-platform measurement at an individual viewer level that includes co-viewership for living room devices. This is made possible through our partnership with leading measurement company, comScore.

 

Distribution

Across the TV industry, we’re seeing greater access to all types of content, and more ways for you, our loyal TV fans, to forge deeper connections with your favorite shows. As the way viewers consume premium TV continues to rapidly evolve, we want to evolve to be able to offer more content on even more platforms. 

upfront-postimg-8That is why this summer, we will begin delivering a selection of ad-supported full TV episodes on mobile devices– for free. (Until now, viewers have been able to access Hulu’s free service only on the desktop). With our re-imagining of mobile viewing, we want you, our viewers, to have more access to the content you love, right at your fingertips. Additionally, later this summer, we will be launching the next generation of the Hulu Plus iPhone app.

   


upfront-postimg-7Hulu Plus is now accessible on more than 400 million internet-connected devices in the United States, including Xbox One, PlayStation 4, Chromecast, and most recently, Amazon’s new set-top box, Amazon Fire TV. After redesigning our living room devices such as Roku and Wii-U, we saw average-minutes-viewed increase by over 30%. And out of our tens of millions of viewers, there are 3000 unique ways Hulu viewers access content on Hulu and Hulu Plus (for example, I watch on my iPad and Apple TV). 

 

Thank you to our valued advertisers, content partners, and to our viewers for your commitment to making Hulu and Hulu Plus part of your daily lives. It’s our pleasure to continue to serve you up the very best TV content, coupled with the best user experience, to continue to make Hulu and Hulu Plus the premier destination for premium content on any device, at anytime, anywhere. 

- Mike Hopkins and the Hulu team