Hulu Insights

Dedicated to providing marketers and media professionals insights and analyses into the streaming video and advertising spaces.

The High Road Hyundai

| | Category: Advertising

The High Road with Mario Batali premiered on Hulu on June 12th with presenting sponsor, the Hyundai Genesis. In this reality docuseries, Mario Batali creates a love letter to New York via short films where he takes viewers on a journey to some of New York City’s most fascinating gems with some of its most fascinating people.

The Hyundai Genesis vehicle is integrated within the opening sequence of the first 6 episodes, and has a deeper integration in the Isabella Rossellini episode where Mario & Isabella take the Genesis to their destination of choice. Interview questions featured in the first 6 episodes, were also crafted to align with the Genesis’ communication brand pillars.

Every week, Mario is promoting new episodes via his social media channels (twitter, facebook)! To date, we received a shout-out on Good Morning America on 6/11, in addition to AdWeek running an exclusive story on the Hyundai partnership.



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