This direct-to-series order marks a monumental deal for Hulu as we partner with J.J. Abrams and Stephen King, two of the most celebrated storytellers of our time. We are thrilled to be working with them and with Warner Bros. Television to bring this unique take on one of the most seminal historic events of the twentieth century to Hulu.
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The Hulu Original “Deadbeat” was met with critical acclaim at its world premiere at SXSW on March 11; one of six series screened at the festival alongside HBO’s Mike Judge comedy “Silicon Valley,” Showtime’s “Penny Dreadful,” AMC’s “Halt and Catch Fire,” FOX’s “COSMOS: A SpaceTime Odyssey” and Robert Rodriguez’s “From Dusk Till Dawn: The Series.” Indiewire’s Ben Travers attended the screening and praised the series, calling it promising, comparable to network pilots and even “better than some of the dreck that’s been picked up over the years.” “Deadbeat” premieres on Hulu and Hulu Plus on April 9.
Leading up to SXSW, Hulu debuted three spooky “Deadbeat” trailers exclusively on Entertainment Weekly, which noted, “Hulu is amping up its original programming game with a new bingeworthy series.” Hulu created horror themed trailers for a classic 1940s, a vintage grindhouse ’70s and a retro ’80s version of the show. Here is the 1980s horror trailer.
Hulu also made a splash at SXSW to support the show and its stars. On the ground, the marketing team kept SXSW-goers refreshed and tuned into our April 9 launch with a “Deadbeat”-branded slushy truck. The Q&A panel and after-party featured the cast and ghoulish interactive installations.
Hulu’s marketing team also pushed out an innovative social media campaign with white-hot secret sharing app Whisper. ADWEEK’s Garret Sloan posted a story profiling the Whisper campaign, where viewers can use “Deadbeat” branded stills as backgrounds to their anonymously posted secrets. Hulu is the first content brand partnering with Whisper in a promotional marketing capacity, and the press took note.
Fore more videos and show information, check out the Deadbeat show page on Hulu.