Flight Dates
February
Description
An interactive hub dedicated to all the buzz and excitement surrounding the Academy Awards. Users are invited to vote for their favorite titles and talent as Hitfix’s Editor-In-Chief Gregory Ellwood handicaps the race for Hollywood’s most coveted prize. Spotlight page boasts an extensive lineup of insider analysis, critical commentary, trailers, biographies and more. User picks are revealed day after the ceremony along with sfresh post-awards clips, interviews, and coverage.
Sponsorship Elements
• Substantial Masthead promotion
• Premium Positioning surrounding featured content
• Performance Unit on the Spotlight page
• Branded Skin
• Custom Co-Branded Media driving users to the Spotlight page
• Hulu Facebook call out with BTYB message
• Reach Media
Highlights
• Over 14 MM total impressions
• 82,772 total videos viewed (two-thirds of which came on 2/27 the day after the event)
• Over 225,000 total page views
• Over 249,000 votes submitted
• Over 99% view-through rate of sponsor’s video ad
• Engaged users spent an average of 3 minutes 21 seconds on the Oscars page (15% more than site average)