Flight Dates
March
Description
For the month of March, Hulu will set out to determine the best shows of the 2011/2012 season. Best in Show will launch with 8 brackets competing with 4 series per bracket. Each week, through an equal combination of user voting, Hulu panel and potential TV Critic panel picks, winning series will progress until the final showdown revealing the best show of the season.
Sponsorship Elements
• High profile promotion on the Hulu.com homepage
• Branding on Best in Show page
• Premium Positioning/Targeted Media within Best in Show content
Highlights
• 5 million votes were cast over the course of the program
• Reached 9 million unique users
• Over 125 million impressions delivered
• Passionate involvement and interation with Hulu users from producers and writers of featured shows