Deliverables to Hulu include:
• Vector Logo Only – .AI or .EPS
• Advertiser Name/Copy (plus optional tagline or dateline) for Voiceover – no more than 11 syllables, one read per slate.
• 3rd Party Tracking Tags (if applicable).
• 1 × 1 trackers and click commands
•• Production lead-time from the receipt of the final asset, is 5 business days for all standard campaigns and 8 business days for all sponsorship campaigns, unless otherwise noted.
Description
A Slate is a custom branded title card that appears before the advertiser’s video creative in the first pod before the beginning of a show. The advertiser’s brand logo is shown on a :05 – :07 second animated screen with standard “presented by” intro text and Hulu provided voiceover audio.
Additionally, Hulu creates a custom branded Short/Clip Slate using the same assets, to run immediately before short form content. Note: The advertiser’s video creative does not run with the Short/Clip Slate placement.
Client visual and/or audio tagline is optional.
Client provided solid background color (HEX/RGB value) is also optional.
Brand Clients
| Size | N/A |
|---|---|
| File Formats | • Any Vector based format (must show over the Hulu dark grey background) |
| Max File Size | 500k each |
| Animation | No |
| Animation Length | N/A |
| Audio | Hulu Voice Over Only. The read is limited to no more than 11 syllables regardless of word or character count. |
| Video | No |
| Frame Rate | N/A |
| Codec | N/A |
| Bitrate | N/A |
| Progressive | N/A |
| Length | • :05 – :07 seconds |
| Color Depth | N/A |
| Hosting | Hosted by Hulu |
| Leaders Slates | N/A |
| Flash | N/A |
| Third Party Tags | Hulu does not accept iframe, ilayer, javascript, or internal redirect tags at this time. |
| Loops | N/A |
| Expanding | No |
| Serving | N/A |
| Maximum Number | N/A |
| Advertiser Name | The Advertiser Name is the name of the advertiser or name of the Brand. |
| Pronunciation | Please phonetically spell all words that will be recorded in the audio. Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] and in・for・ma・tion [in-fer-MEY-shuhn] • Standard Hulu voice over talent will be used for all campaigns. |
| General Notes | Brand Clients |
| If Flash | N/A |
| Assets Needed | • Any Vector based format (must show over the Hulu dark grey background) |
| Third Party Serving | N/A |
Theatrical / Television Clients
| Size | N/A |
|---|---|
| File Formats | • Any Vector based format (must show over the Hulu dark grey background) |
| Max File Size | 500k each |
| Animation | No |
| Animation Length | N/A |
| Audio | Hulu Voice Over Only. The read is limited to no more than 11 syllables regardless of word or character count. |
| Video | No |
| Frame Rate | N/A |
| Codec | N/A |
| Bitrate | N/A |
| Progressive | N/A |
| Length | • :05 – :07 seconds |
| Color Depth | N/A |
| Hosting | Hosted by Hulu |
| Leaders Slates | N/A |
| Flash | N/A |
| Third Party Tags | Hulu does not accept iframe, ilayer, javascript, or internal redirect tags at this time. |
| Loops | N/A |
| Expanding | No |
| Serving | N/A |
| Maximum Number | N/A |
| Advertiser Name | The Advertiser Name is the theatrical title. |
| Pronunciation | Please phonetically spell all words that will be recorded in the audio. Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] and in・for・ma・tion [in-fer-MEY-shuhn] • Standard Hulu voice over talent will be used for all campaigns. |
| General Notes | Theatrical/Television Clients |
| If Flash | N/A |
| Assets Needed | • Any Vector based format (must show over the Hulu dark grey background) |
| Third Party Serving | N/A |
Video Gaming Clients
| Size | N/A |
|---|---|
| File Formats | • Any Vector based format (must show over the Hulu dark grey background) |
| Max File Size | 500k each |
| Animation | No |
| Animation Length | N/A |
| Audio | Hulu Voice Over Only. The read is limited to no more than 11 syllables regardless of word or character count. |
| Video | No |
| Frame Rate | N/A |
| Codec | N/A |
| Bitrate | N/A |
| Progressive | N/A |
| Length | • :05 – :07 seconds |
| Color Depth | N/A |
| Hosting | Hosted by Hulu |
| Leaders Slates | N/A |
| Flash | N/A |
| Third Party Tags | Hulu does not accept iframe, ilayer, javascript, or internal redirect tags at this time. |
| Loops | N/A |
| Expanding | No |
| Serving | N/A |
| Maximum Number | N/A |
| Advertiser Name | The Advertiser Name is the video game title. |
| Pronunciation | Please phonetically spell all words that will be recorded in the audio. Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] and in・for・ma・tion [in-fer-MEY-shuhn] • Standard Hulu voice over talent will be used for all campaigns. |
| General Notes | Video Gaming Clients |
| If Flash | N/A |
| Assets Needed | • Any Vector based format (must show over the Hulu dark grey background) |
| Third Party Serving | N/A |