Specs: Interactive Brand Placement

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Specs_tiles_interactivebrandpacement

Deliverables to Hulu include:

• Brand logo (Vector .AI or .EPS preferred, .PSD accepted); Horizontal layout
• Raw assets needed for the 920×550 additional interactive environment
•• Production lead-time from the receipt of the final asset, is 5 business days for all standard campaigns and 8 business days for all sponsorship campaigns, unless otherwise noted.

Description

The Interactive Brand Placement offers advertising clients the opportunity to integrate their branding with any one of Hulu’s genre or channel pages with an additional premium/extended interactive environment.

Size

• Brand Placement
•• Size dependent on placement
• Canvas Overlay
•• 920×550
File Formats

• Brand Placement
•• Vector logo (.EPS or .AI)
• Canvas Overlay
•• MOV
•• PSD (layered)
•• JPG
Max File Size

1GB
Animation

No
Animation Length

N/A
Audio

No
Video

Yes
Frame Rate

• 23.98 or 29.97
•• Constant frame rate only
Codec

• Apple ProRes 422 HQ codec preferred
•• (H.264 codec is accepted, but bitrate must be at least 50 Mbps)
•• Interlaced video is not accepted
Bitrate

• Constant Bitrate (CBR) 15-30 Mbps
• Main Profile @ Main Level (MP@ML)
• 4:2:0 Color Space
Progressive

• Please make content progressive.
Length

• Extended Video Creative: 3 minutes or less.
Color Depth

32-bit
Hosting

Hosted by Hulu
Leaders Slates

N/A
Flash

No
Third Party Tags

Hulu does not accept iframe, ilayer, javascript, or internal redirect tags at this time.
Loops

N/A
Expanding

Yes
Serving

N/A
Maximum Number

N/A
Advertiser Name

N/A
Pronunciation

N/A
General Notes

• Canvas overlay can include brand videos, images and brand messaging
If Flash

• AS3 only
• Flash 10+
• 30 fps
• Must contain static load
Assets Needed

• Brand Placement
•• Vector logo (.EPS or .AI)
• Canvas Overlay
•• MOV
•• PSD (layered)
•• JPG
• Brand Messaging
Third Party Serving

Static Static GIF/JPG banners can be site served or 3rd party served. Flash swfs can be site served only.