Deliverables to Hulu include:
• 505 × 756 – Brand Poster creative (click-action links to the video and should not include buttons or URLs that drive away from Hulu)
• Trailer, Movie, Show or Product name to be displayed
• Extended Video Creative (:60 sec to 2:59 sec)
• Click-through URLs
• 3rd Party Tracking Tags
• Video: 1 × 1 trackers and click commands
• Brand Entertainment Selector: 1 × 1 trackers and click commands
• Companions: standard tags (href and img source)
•• Production lead-time from the receipt of the final asset, is 5 business days for all standard campaigns and 8 business days for all sponsorship campaigns, unless otherwise noted.
Description
The Branded Entertainment Selector (BES) allows the user to control their ad experience during video playback by choosing whether to watch a long-form commercial, or to view the show with standard commercial breaks. This unit offers a great experience for theatrical and tune-in campaigns, but can also be used for extended content such as original webisodes or longer form video ads.
If the advertisement is for a movie, the user will be presented with the following options at the beginning of content play:
• Watch the trailer for [Movie Name], and then watch the video commercial-free. (If selected, the user will immediately begin viewing the extended trailer)
• Watch the video with normal commercial breaks. (If selected, the user will experience normal ad breaks throughout the content view)
In order to preserve a consistent video playback experience, the selector will automatically default after a specified period of time.
Branded Entertainment Selector
| Size | • 505 × 756 |
|---|---|
| File Formats | • JPG |
| Max File Size | 500k each |
| Animation | No |
| Animation Length | N/A |
| Audio | No |
| Video | No |
| Frame Rate | N/A |
| Codec | N/A |
| Bitrate | N/A |
| Progressive | N/A |
| Length | N/A |
| Color Depth | 32-bit |
| Hosting | Hosted by Hulu |
| Leaders Slates | N/A |
| Flash | N/A |
| Third Party Tags | Hulu does not accept iframe, ilayer, javascript, or internal redirect tags at this time. |
| Loops | N/A |
| Expanding | No |
| Serving | N/A |
| Maximum Number | N/A |
| Advertiser Name | N/A |
| Pronunciation | N/A |
| General Notes | Client may provide or Hulu Creative Services can create these units for the client based on client direction and source assets. This unit clicks through to the trailer or long-form commercial and should not include buttons or language that direct users away from the site. |
| If Flash | N/A |
| Assets Needed | • Vertical Poster Art |
| Third Party Serving | N/A |
Branded Entertainment Selector Video
| Max File Size | 1GB |
|---|---|
| Animation | No |
| Animation Length | N/A |
| Audio | No |
| Video | Yes |
| Frame Rate | N/A |
| Codec | N/A |
| Bitrate | N/A |
| Progressive | N/A |
| Length | • Extended Video Creative: 3 minutes or less. |
| Color Depth | 32-bit |
| Hosting | Hosted by Hulu |
| Leaders Slates | N/A |
| Flash | N/A |
| Third Party Tags | Hulu does not accept iframe, ilayer, javascript, or internal redirect tags at this time. |
| Loops | N/A |
| Expanding | No |
| Serving | N/A |
| Maximum Number | N/A |
| Advertiser Name | N/A |
| Pronunciation | N/A |
| General Notes | • Delivery should include raw assets and messaging, or a single screenshot can be provided to spec and will be cut for production by Hulu. |
| If Flash | N/A |
| Assets Needed | Delivery should include all raw assets, messaging and fonts. Hulu will prepare unit for final production. |
| Third Party Serving | N/A |