Deliverables to Hulu include:
Localizer
• Raw Video asset
• Call-to-action copy
• Excel or XML files with all applicable local demographic information
• Click-thru URLs
• Layered art files containing brand elements
Incentive
• Coupon/Incentive offer
• Coupon/Incentive tags
•• Production lead-time is 3 weeks from the receipt of the final asset.
Description
The Action Bar proactively engages users to promote your special local or time-specific opportunites for ultimate brand affinity and campaign effectiveness. More than 3 in 4 viewers describe the Localizer as “unique” and “engaging”. This ad format is also great for promoting any brand Incentives.
Action Bar - Incentive
| Size | • Brand Placement |
|---|---|
| File Formats | • JPG |
| Max File Size | N/A |
| Animation | No |
| Animation Length | N/A |
| Audio | No |
| Video | No |
| Frame Rate | N/A |
| Codec | N/A |
| Bitrate | N/A |
| Progressive | N/A |
| Length | N/A |
| Color Depth | N/A |
| Hosting | Hosted by Hulu |
| Leaders Slates | N/A |
| Flash | No |
| Third Party Tags | Hulu does not accept iframe, ilayer, javascript, or internal redirect tags at this time. |
| Loops | N/A |
| Expanding | Yes |
| Serving | N/A |
| Maximum Number | N/A |
| Advertiser Name | N/A |
| Pronunciation | N/A |
| General Notes | The Action Bar – Incentive Unit proactively engages users to promote specific incentives for ultimate brand affinity and campaign effectiveness. Great to promote general offers, as well as local or time-specific opportunities. The Incentive Unit capitalizes on the more than 1 in 2 users who find bargains online to drive purchases and create brand loyalty. |
| If Flash | N/A |
| Assets Needed | • Brand Placement |
| Third Party Serving | No |
Action Bar - Localizer
| Size | • Brand Placement |
|---|---|
| File Formats | • JPG |
| Max File Size | N/A |
| Animation | No |
| Animation Length | N/A |
| Audio | No |
| Video | No |
| Frame Rate | N/A |
| Codec | N/A |
| Bitrate | N/A |
| Progressive | N/A |
| Length | N/A |
| Color Depth | N/A |
| Hosting | Hosted by Hulu |
| Leaders Slates | N/A |
| Flash | No |
| Third Party Tags | Hulu does not accept iframe, ilayer, javascript, or internal redirect tags at this time. |
| Loops | N/A |
| Expanding | Yes |
| Serving | N/A |
| Maximum Number | N/A |
| Advertiser Name | N/A |
| Pronunciation | N/A |
| General Notes | The Action Bar – Localizer proactively engages users to promote your special local or time-specific opportunites for ultimate brand affinity and campaign effectiveness. More than 3 in 4 viewers describe the Localizer as “unique” and “engaging”. |
| If Flash | N/A |
| Assets Needed | • Brand Placement |
| Third Party Serving | No |