Viewability is a huge topic of discussion in the advertising industry. We are increasingly living in an age of accountability and marketers are – rightly – demanding more for their advertising dollars. The great news for Hulu’s ad partners is that we’ve long been known for a high standard of accountability given that we only charge for fully completed ad views.
Recently we partnered with industry leader MOAT to track viewability on Hulu and the results show that Hulu’s metrics deliver the gold standard of publishers. In fact, video ads on Hulu deliver 92% viewability, 80% above the MRC industry benchmark.
As a company well-positioned at the intersection of technology and entertainment, Hulu has always made the viewer experience our top priority. Our video player was designed to be the hero of the viewing experience making viewability inherent across every screen.
We encourage marketers to continue to raise the bar on how, where (and even if) their ads are truly being seen. And our standards of viewability and the fact that we only charge for ads viewed to 100% completion shows our dedication to offering maximum impact for our advertiser’s brands.
To hear more from Mike Hopkins, CEO and Peter Naylor, SVP of Sales, check out their interviews below.
Mike Hopkins, CEO: Viewability Debate Benefits US – Ad Age (VIDEO)
“We’ve seen just nothing but good news coming out of the viewability debate.”
Peter Naylor, Head of Sales: Viewability Push Has Landed It More Ad Dollars – WSJ
“We don’t do auto-play video. We promise brands that [our viewers] will watch full 30-seconds ads.”
There may be a chill in the air, but fresh content has never been hotter than in Winter TV on Hulu. From new series premieres to full season perennial favorites, this robust collection is the perfect way to align your brand with the most popular shows on Hulu.
Reach out to your Sales rep today to take advantage of this amazing opportunity as the Winter season is still heating up.
- January 16th – March 31st, 2015
- Sold by SOV
- Homepage Masthead Brand Placement
- Homepage Tray Brand Placement
- Spotlight Page Brand Placement
- Targeted Media to all Promotional Content
- Supporting Reach Media
- Premium Slate
- Interactive Ad Player Skin
- Interactive Brand Placement on Spotlight Page
This year Hulu was visible to key clients, partners and vendors through an inaugural sponsorship of the C-Space, a central headquarters at CES at the ARIA Hotel.
This space is specifically curated for the marketing, advertising, content and creative communities, and served as the show’s networking hub. What better place for Hulu to be than among digital content and advertising professionals?
We also hosted four “Hulufied” hospitality suites at ARIA to facilitate updates, tours and more than 45 meetings – complete with device demo areas, lounge spaces, content sizzles and snacks. Not to be overlooked, Hulu had an exclusive happy hour for over 700 clients and partners at ARIA’s barMASA in the heart of the C Space media hub.
Hulu’s senior leadership took part in a number of panel discussions to help spread the Hulu love and join the conversation around innovations in technology and entertainment.
Peter Naylor, SVP of Sales, spoke on a panel at the APPNATION sub-conference. APPNATION focuses on the consumer app economy and aims to bring developers and industry experts together for discussion and networking.
Peter’s panel centered around the future of content in an “Internet of Things” age. Other panelists included Ty Ahmad Taylor (Smart TV Services, Samsung), Brian Lakamp (iHeartMedia), JR McCabe (Time Inc.) and was moderated by Dave Morgan (Simulmedia).
The panel covered topics such as the impact of DISH network’s sling announcement, consumer content consumption patterns, distribution, user interface innovations and data. Peter also shared the news about our new Original series 11/22/63. It was a thought-provoking discussion with an engaged audience and a great opportunity for Hulu to be part of this conversation.
Marketers need to be prepared to offer an array of options that cater to multiple platforms as well as creative solutions for integrating their content into more online videos. In a single month, Hulu reaches an additional 7 million viewers when all platforms and co-viewership are measured.
As device proliferation continues take shape, it is important that advertisers delivers their messaging across screens in tandem with evolution of content creation. This coveted demo is important to marketers and publishers alike due to their purchasing power and influence on markets.
Mobile continues to contribute a larger percentage of digital media time as apps on phones and tablets are growing in popularity.
With the ability to serve content across all platforms, Hulu is an industry leader in making their experience available to a wide array of users and have presence on over 400 million devices!
TV viewership is still very important to Hulu and its users. Hulu has created an ecosystem that enables the delivery of content and marketer’s branding to viewers at all touch points.
Fluid options across multiple devices can offer reach, multiple dayparts and advanced targeting. Hulu offers premium content with an opportunity to integrate your brand and reach the right person at the right time.