on by in Advertising, Interviews, News, Research

Hulu Value Proposition_8.20.15

Monday, September 28th


Cross Screen Summit

Why Does Context Matter? Because Context Matters!

Context has always been a marketers’ best friend. Should it continue to be? With audience-based buying gaining traction across screens – what role does content relevancy play in today’s cross-screen world? Join a conversation with marketers and publishers to hear what they think matters

Moderator: Pooja Midha (SVP, Digital Ad Sales and Operations, ABC)


  • Peter Naylor (SVP, Advertising Sales, Hulu)
  • Eric Johnson (EVP, Global Multimedia Sales, ESPN)
  • Dave O’Connor (Executive Producer, Radical Media)
  • John Partilla (CEO, Olson)
  • Jason Lopatecki (CSO, TubeMogul)


Tuesday, September 29th



Fireside Chat

  • Seth Meyers (Co-Creator of Hulu Original, The Awesomes)
  • Mike Hopkins (CEO, Hulu)
  • Randall Rothenberg (President & CEO, Interactive Advertising Bureau)


Tuesday, September 29th


Direct to Consumer, OTT, and the Future of Video Entertainment

The long-predicted OTT and D2C world has arrived. While 2015 has been a year of expansion and experimentation, with an increasingly crowded marketplace characterized by players jockeying for position, where will the industry go from here? Will 2016 be the year of rationalization and consolidation, separating the few from the many? Amidst this frenzy of activity, all participants in the value chain – pure- play OTT players, broadcasters, telcos, content companies, and advertisers – are facing more questions than answers.


  • Peter Naylor (SVP, Advertising Sales, Hulu)
  • Christopher Vollmer (Partner, Strategy, PwC member firm)
  • Kenny Gersh (EVP, Business, MLB Advanced Media)
  • Frank Besterio (VP, Business Development & Partnerships for Video, AOL)


Wednesday, September 30th


OMMA Programmatic Video

Deja Vu All Over Again: The Search for Quality Inventory

Seems like we’ve been here before. Media buyers want access to more quality inventory in the exchanges. Publishers remain reticent to see their coveted and higher priced  video space get commoditized by automation and bidding dynamics. So what is the state of the video inventory in programmatic channels? Has the private exchange economy kicked in here at scale yet to assuage both sides? Have media buyers adjusted their definition of “premium” video inventory? What is the “quality” in programmatic video, and how are media buyers finding what they need?

Moderator: Brian Nadres (Director of Programmatic Media, The Media Kitchen)


  • Doug Fleming (Director, Programmatic Sales, Hulu)
  • Harvin Furman (SVP, Group Director, Digital Acceleration, Starcom USA)
  • Adam Kasper (Chief Media Officer, Havas Media)
  • Bryan Noguchi (SVP, Media Director, R2C Group)
  • Carrie Seifer (President, Digital Data & Technology, Mediavest)


Thursday, October 1st


Cablefax TV Innovation Summit

OTT, TVE and Skinny Bundles: Can’t We All Just Get Along?

It just doesn’t seem fair. The industry spent decades building the current TV ecosystem in all its big bundle glory, and now OTT players and “skinny bundlers” are ruining the party for everyone. Or are they? For the first time, smart people who used to dismiss a-la-carte as economically unsustainable are starting to wonder whether the same economic rules apply anymore.

We’ll explore how the industry’s TV Everywhere effort to authenticate content can co-exist in a world in which consumers can customize their programming mix like never before. Are some cable networks doomed in this environment? Are others poised for greatness? And when consumers add up all the costs of those standalone and skinny content options, will they end up happy or nostalgic for those days of old? We’ll hit this one from every angle as we take a new look at this uncertain environment.


We’ll examine how OTT and TVE fit together in the new TV ecosystem. How do consumers view the differences between a-la-carte OTT options vs. the authenticated experience offered by TVE? And how can the industry do a better job ensuring that consumers understand how to manage all of their content choices—all while supporting the ultimate goal of monetizing content creation and distribution.


  • Jim Galley, (Distribution & Strategic Partnerships, Hulu)
  • Dwayne Benefield (VP, Playstation VUE, Sony)
  • Tom Mohler (CEO, Olympusat Holdings)
  • Robyn Polashuk (Managing Partner, Covington & Burling)
  • Evan Silverman (SVP, Digital Media, A&E Networks)


Thursday, October 1st


Cablefax TV Innovation Summit

Programmatic Static: Advertising, Marketing and Monetization in a Digital World

You’ve told people that you understand programmatic advertising. Heck, you’ve even sounded pretty convincing. But now it’s time to pull back the veil and truly understand how automated buying changes the advertising and marketing landscape. How does programmatic fuse digital and linear targeting? Who are the big technology and strategic players? And how can content owners and distributors rise above a “set it and forget it” mentality that risks leaving money and viewers on the table?

We’ll explore new ways that programmers and operators are using programmatic to hone overall marketing strategies, super-serve the right ads in the right way and ultimately beat the competition. We’ll also dissect how programmatic buying intersects with other tried-and-true advertising and marketing methodologies. Programmatic is a huge part of the future for the entire industry, and this session will wash away the confusion and prepare you for success.

Moderator: Barry Frey (President & CEO, Digital Place Based Advertising Association)


  • Doug Fleming (Director, Programmatic Sales, Hulu)
  • Seth Goren (SVP, Media Strategy and Analytics, Discovery Communications)
  • James Shears (GM, Addressable and Programmatic, DISH Media Sales)
  • Jamie Weissenborn (Chief Revenue Officer, Machinima)


Thursday, October 1st


ANA Connected TV/OTT Members Only Conference presented by BrightLine

ComScore & Hulu: Reaching Millennials Across Platforms

Audiences of video streaming services have been rapidly shifting away from desktops and moving to connected or OTT devices such as gaming consoles, Roku and smart TVs to watch non-linear video. What has been great for consumers, however, has proven to be a challenge for the media industry in terms of measuring these audiences across multiple platforms. To solve this problem, Hulu partnered with comScore to measure their audience to discover where the highly coveted audience of the future, Millennials, is consuming content. In this session, Hulu and comScore will uncover rich insights on how Millennials are utilizing multiple platforms and how marketers can capitalize on this opportunity.


  • Justin Fromm (Director, Advertising Research, Hulu)
  • David Shiffman (SVP, Marketing Solutions, comScore)

on by in Ad Product, Ad Tech, Advertising, Announcements, Capabilities, News, Research


On April 29th at the 2015 Hulu Upfront Presentation in New York City’s Hammerstein Ballroom, our CEO Mike Hopkins, Head of Advertising Sales, Peter Naylor and SVP Head of Content, Craig Erwich, took the stage to announce landmark deals, overall company growth and our new slate of Hulu Originals alongside our talented cast & creators, as well as a very special surprise guest.

Saturday Night Live’s Taran Killam hosted the event and was joined by Hulu Original talent including 11/22/63’s J.J. Abrams and James Franco; Amy Poehler, Julie Klausner and Billy Eichner from upcoming comedy series Difficult People; Casual’s Jason Reitman and Zander Lehmann; The Way’s award-winning executive producer Jason Katims; Star and Creator of Hulu Original The Awesomes, Seth Meyers; and RocketJump’s Freddie Wong. Plus, at the end of the show, legendary comedian and star of one of the most successful sitcoms of all time, Jerry Seinfeld, joined Craig on stage to officially announce that Hulu has acquired the exclusive subscription video on-demand (SVOD) rights to all episodes of Seinfeld.

In addition to acquiring the streaming rights to Seinfeld, we also announced a new, multi-year agreement with AMC that grants us the streaming rights to future programming from AMC Networks.

We’re excited about the huge year ahead for us – from our growing library of full seasons of hit series exclusive to Hulu, to even more premium original programming that we know our audience will love. Here are a few updates from our Upfront.

Company Updates Announced at the Hulu Upfront

Since launching seven years ago, Hulu continues to grow from all sides of the business. Our subscriber base has grown to nearly nine million subscribers, a 50% increase in subscriber base since 2014. Within the first 90 days of 2015, total streams have increased by 77% and, in that same period of time, viewers streamed more than 700 million hours of premium content on Hulu.

Hulu Becomes the Exclusive SVOD Home to all Episodes of Seinfeld

Our SVP, Head of Content, Craig Erwich was joined by iconic comedian Jerry Seinfeld on stage at the Hulu Upfront to announce that Hulu has acquired the exclusive SVOD rights to all episodes of the award-winning, hit series Seinfeld. After becoming one of the most successful sitcoms of all time, all nine seasons of the timeless comedy series will make their SVOD debut exclusively on Hulu.

The series comes to Hulu in a new deal with Sony Pictures Television. Every episode of Seinfeld will be available for Hulu subscribers to stream this June.

An Emmy and Golden Globe winner for Best Comedy Series, Seinfeld is one of the most popular, most award-winning and longest-running comedy series of all time. Jerry Seinfeld stars as a stand-up comedian whose life in New York City is made even more chaotic by his quirky group of friends who join him in wrestling with life’s most perplexing, yet often trivial questions. Often described as “a show about nothing,” Seinfeld mines the humor in life’s mundane situations like waiting in line, searching for a lost item, or the trials and tribulations of dating. Co-starring are Julia Louis-Dreyfus as Jerry’s ex-girlfriend and current platonic pal, Elaine Benes; Jason Alexander as George Costanza, Jerry’s neurotic hard-luck best friend; and Michael Richards as Jerry’s eccentric neighbor, Kramer.

New Exclusive Licensing Agreement with AMC Networks Inc.

We also announced a groundbreaking, multi-year deal with AMC Networks Inc. for the exclusive SVOD rights to new and upcoming primetime scripted comedy and drama series from AMC, IFC, BBC America, Sundance TV and WE tv. The new agreement will make Hulu the exclusive streaming home to the highly anticipated companion series to The Walking Dead, titled: Fear the Walking Dead. Through the deal, Hulu will – over time – become the SVOD home to a diverse and comprehensive collection of AMC Networks Inc.-produced content.

We will also become the streaming home for a significant number of films from the IFC Films collection.

Full seasons of future series produced by AMC Networks will be available to stream exclusively on Hulu following their network season runs.

Advertising Innovations


Peter Naylor announced a new advertising solution for marketers called the Custom Integrated Commercial. With custom integrated commercials, we will create custom video commercial spots that strategically integrate the values of a marketer’s brand with the values of the Hulu brand. These custom spots will convey a shared brand story that resonates with Hulu viewers.


Over the next few years, we will roll out Programmatic Ad Buying, a new service that will combine Hulu’s data to that of a brand’s in order to provide even more effective targeting solutions. Programmatic advertising capabilities on Hulu will utilize media automation and data to build advertisements into the most effective series, episodes and time slots. This will allow Hulu to target the right ad to the right user at the right time.


In our first-ever deal with a cable or satellite provider, Hulu will soon be available to Cablevision Optimum customers. Optimum is the first cable provider to announce plans to provide its customers with access to Hulu’s comprehensive catalog of content. The deal will make Hulu accessible directly to Optimum subscribers in the New York area. Pricing and availability date will be announced in the near future.

Our commitment to becoming more accessible to viewers, across more devices, will continue to be a priority in 2015 and we will roll out on several providers beginning this summer through additional MVPD deals.

Hulu Originals Slate


  • Premiere date: 2016
  • Cast: James Franco, Daniel Webber, Lucy Fry, Sarah Gadon, Chris Cooper, Cherry Jones, George MacKay, Leon Rippy and Brooklyn Sudano
  • Crew: Executive Produced by J. Abrams, Stephen King, Bridget Carpenter and Bryan Burk
  • Synopsis: Nine-hour limited event series based upon the best-selling 2011 novel written by Stephen King. 11/22/63 is a thriller in which high school history teacher Jake Epping travels back in time to prevent the assassination of President John F. Kennedy — but his mission is threatened by Lee Harvey Oswald, his falling in love and the past itself … which doesn’t want to be changed.

Difficult People

  • Premiere date: Summer 2015
  • Cast:Julie Klausner, Billy Eichner, Andrea Martin, James Urbaniak, Gabourey Sidibe, Cole Escola
  • Crew: Executive Produced by Amy Poehler and Dave Becky. Created by Julie Klausner
  • Synopsis: Billy Eichner and Julie Klausner star as best friends living in New York City. Their typical, irreverent behavior lands them in some very awkward situations.


  • Premiere date: 2015
  • Cast: Tommy Dewey, Michaela Watkins
  • Crew: Executive Producer / Director Jason Reitman, Writer / Creator Zander Lehmann, Producer Helen Estabrook
  • Synopsis: Casual follows the story of a dysfunctional family with a bachelor brother and his newly divorced sister. Together, they coach each other through the crazy world of dating (on-line and off), while living under one roof again and raising a teenager.

The Way

  • Premiere date: Winter 2015
  • Cast: TBD
  • Crew: Executive Producer Jason Katims, Creator / Writer Jessica Goldberg, Producer Michelle Lee
  • Synopsis: The 10-episode drama series examines a family at the center of a controversial faith–based movement struggling with relationships, marriage and power. Each hour-long episode will take an in-depth look at what it means to choose between the life we live and the life we want.

RocketJump: The Show

  • Premiere date: Fall 2015
  • Cast: Freddie Wong and the RocketJump team
  • Crew: Created / Produced / Written by Freddie Wong and the RocketJump team
  • Synopsis: Each half-hour episode of the comedy series will chronicle the filmmaking behind RocketJump’s newest short. The eight full episodes will be released on Hulu on a weekly basis and the newly-created shorts will premiere on Hulu.
 Reach out to your Hulu sales rep at advertise@hulu.com to learn more about how you can effectively align your brand with premium content on Hulu.


on by in Advertising, Announcements, News, Uncategorized



There may be a chill in the air, but fresh content has never been hotter than in Winter TV on Hulu. From new series premieres to full season perennial favorites, this robust collection is the perfect way to align your brand with the most popular shows on Hulu.


Reach out to your Sales rep today to take advantage of this amazing opportunity as the Winter season is still heating up.



  • January 16th – March 31st, 2015
  • Sold by SOV
  • Homepage Masthead Brand Placement
  • Homepage Tray Brand Placement
  • Spotlight Page Brand Placement
  • Targeted Media to all Promotional Content
  • Supporting Reach Media
  • Optional:
    • Premium Slate
    • Interactive Ad Player Skin
    • Interactive Brand Placement on Spotlight Page

on by in Ad Product, Ad Tech, Announcements, News, Uncategorized


This year Hulu was visible to key clients, partners and vendors through an inaugural sponsorship of the C-Space, a central headquarters at CES at the ARIA Hotel.



This space is specifically curated for the marketing, advertising, content and creative communities, and served as the show’s networking hub. What better place for Hulu to be than among digital content and advertising professionals?

We also hosted four “Hulufied” hospitality suites at ARIA to facilitate updates, tours and more than 45 meetings – complete with device demo areas, lounge spaces, content sizzles and snacks. Not to be overlooked, Hulu had an exclusive happy hour for over 700 clients and partners at ARIA’s barMASA in the heart of the C Space media hub.


Hulu’s senior leadership took part in a number of panel discussions to help spread the Hulu love and join the conversation around innovations in technology and entertainment.

Peter Naylor, SVP of Sales, spoke on a panel at the APPNATION sub-conference. APPNATION focuses on the consumer app economy and aims to bring developers and industry experts together for discussion and networking.

Peter’s panel centered around the future of content in an “Internet of Things” age. Other panelists included Ty Ahmad Taylor (Smart TV Services, Samsung), Brian Lakamp (iHeartMedia), JR McCabe (Time Inc.) and was moderated by Dave Morgan (Simulmedia).

The panel covered topics such as the impact of DISH network’s sling announcement, consumer content consumption patterns, distribution, user interface innovations and data. Peter also shared the news about our new Original series 11/22/63. It was a thought-provoking discussion with an engaged audience and a great opportunity for Hulu to be part of this conversation.

Peter Naylor @ CES

on by in Advertising, Announcements, News

There is only one event throughout the year that combines America’s love of sports, chips & dips from all over the world, and the best commercials of the year.  The Super Bowl IS that event. 

Pitting Tom Brady and Russell Wilson against each other, the New England Patriots will face off against the Seattle Seahawks on Sunday, February 1st at the University of Phoenix Stadium. In between placing bets, painting your face and screaming at the TV, we here at Hulu know exactly what the best part of the event is: the ads!

That’s why today we’re happy to bring you the ultimate advertising experience for the fifth year in a row with the launch of Toyota AdZone.

Toyota AdZone brings the best in Super Bowl advertising all to one place! It features the most comprehensive library of Super Bowl ads past and present, and allows fans to vote in real-time for their favorite game day commercial!

Just head to Toyota AdZone today on your tablet, mobile phone or laptop to watch leaked ads, teasers and commercials from Super Bowl XLIX before game day, with new ads being added daily!  Looking for a specific ad from Super Bowl’s past? No problem! We have curated categories of some of the most memorable commercials so that you can get your fix of what you’re in the mood to watch, including:

- The Funniest Game Day Ads of 2014

- Super Bowl Ads that Inspire

- Best Celebrity Cameos

- Best Super Bowl Ads of All Time

- And more!

We’ll be adding more ads up through the Super Bowl and – on Super Bowl Sunday – be sure to head over to Toyota AdZone because we are letting YOU pick your favorite ads of 2015. Simply vote and share your favorite ads with the click of a button. Although you might not have a say in whether your favorite team wins or loses, with Toyota AdZone you can make sure your voice is heard for your favorite ad! So sit back, place your votes and enjoy the biggest ads of the year on Toyota AdZone.

Because it’s not just a football game – it’s all about the ads!