on by in Advertising, Announcements, News

This morning at The Television Critics Association Summer Press Tour, we had the opportunity to share with an audience of distinguished TV critics a few of the 10 new shows on our upcoming slate of Hulu Original and Exclusives Series.

We’ve been talking about our line-up of Hulu Original and Exclusive Series all year–from announcing our 2013 slate of shows in January, to giving a sneak peek to Madison Avenue advertising heavyweights at the Hulu Upfront in April.

We began the treasure hunt for smart, distinctive TV content in 2011, as we aspired to be a home for great TV and help viewers find and enjoy the shows they love. We introduced some initial shows—shows from both the U.S. and the U.K. —shows we looked at and said “this is really great TV,” and from the enthusiastic response from viewers like yourself, we found that many of you agreed.

Since 2011, we have continued to delight our audience by introducing shows we’ve hand selected just for them—shows they’re seeing for the first time, and falling in love with, on Hulu. This year, we continue to deliver the great TV shows you have come to expect and enjoy from us, and give you a reason to come to Hulu to watch shows you can’t find anywhere else. 

At the end of this year looking back, we will have launched about 20 titles, including shows like “The Awesomes” (launching tomorrow, Aug. 1), “Quick Draw” (Aug. 5), “Behind the Mask” (Oct. 29), “Mother Up!” (Nov. 6) and “The Wrong Mans” (Nov. 11), which we showcased today in front of a crowd of television critics.

We’re also excited to announce for the first time, several new exclusive shows we’re bringing to the service later this year: “Run” (Aug. 20), a powerful four-part drama about inner city life starring Olivia Colman (“Rev”) and Lennie James (“Line of Duty”), “Fugget About It” (Oct. 13), an outrageous animated sitcom about the misadventures of Jimmy Falcone, a former mob boss who enters witness protection in small-town Canada, and “The Strange Calls” (Oct. 19), about bizarre late-night phone calls in a place where people turn to chickens and mermen go to the school dance. Fans can also expect the returns of hit series found exclusively on Hulu and Hulu Plus, “Misfits” (season 5) and Chris O’Dowd’s “Moone Boy” (season 2).

You can expect to see our number of first-run titles double in the next couple of years as we find more and more great shows to engage and excite viewers. We’re getting bigger and we’re getting better, and today we’re giving you just a sampling of some of the original and exclusive shows you’ll see from us this year, and can expect to see from us in the coming years. Happy watching, and let us know what you think.

The Awesomes

Quick Draw

The Wrong Mans

on by in Advertising, Announcements

Starting today, we’re excited to roll out a new and improved Hulu Plus experience on Samsung Smart TVs and select Blu-ray players*, Roku set-top boxes, and coming soon to the Wii console from Nintendo. The team of engineers at Hulu’s Seattle office has been hard at work enhancing and refining the user experience on these devices, and we hope you’re going to love the beautiful new Hulu Plus experience we’ve created for you.

Users can now enjoy their favorite shows and summer entertainment, including Hulu original and exclusive shows, through the new Hulu Plus experience on their favorite living room devices. In the fall of last year, we rolled out the new Hulu Plus living room experience, and the feedback from users has been extremely positive. We’re pleased to update the experience across millions of Samsung and Roku devices today, and on Wii soon, including:

    Artwork. Larger and more vivid artwork, easier navigation.
    Trays. Tray-style format allowing you to scroll through recommendations, popular shows and movies, top 100 clips, movie trailers and a new “Shows You Watch” feature that lets you jump straight to the latest episodes of the shows you regularly watch.
    Search. Updated search experience providing a simpler way to find content with results that appear directly beneath the search.
    Controls. Playback is simplified with clean and intuitive controls: press up or down to display the playback menu, or left or right to fast-forward or rewind.
    Hulu Kids. Brings Hulu Kids section to the living room, letting your family enjoy commercial-free children’s shows from your couch.
    Easy Access. Simple to sign up for Hulu Plus directly from within the app.

We’re excited to show you today’s new Hulu Plus experience as the latest development coming out of our talented team in our Seattle offices. This is all part of our ongoing commitment to innovating on behalf of our users – please let us know what you think of the new design.

Happy summer watching!

*Inclusive of 2012 and 2013 Samsung Smart TVs and select Blu-ray players.

on by in Advertising, Announcements

For anyone who has anything to do with the TV business, spring means just one thing: Upfronts. Today during the Hulu Upfront, we shared the latest about the Hulu business—including growth metrics, new product innovation and upcoming content—with many of our advertising customers.

Overall, Hulu continues to grow very quickly. In Q1 of this year, we set new records for revenue, and for the first time ever, Hulu viewers streamed more than 1 billion content videos in a single quarter.

Hulu Plus
Subscriptions to Hulu Plus, our ad-supported subscription service, doubled in 2012. Hulu Plus continues to grow at an extremely fast rate; in Q1 2013, Hulu Plus surpassed 4 million subscribers—setting new records for subscriber additions. Our subscribers to date (we exited private beta and officially launched in November 2010):

Mobile viewing is growing at a significant rate and will account for approximately 15% of Hulu’s consumed videos in 2013-2014. For context, mobile viewing was nonexistent on our service only two years ago. Living room viewing is also growing; it currently accounts for 29% of Hulu’s content consumption, and 80% of Hulu Plus subscribers have watched with someone else.

Advertising
Our advertising mission is to be the world’s most effective video advertising service, and we are well on our way. According to comScore, Hulu is #1 in engagement among top ad supported sites. Hulu viewers stay with us for 45 minutes per session—without fast-forwarding or skipping ads. Hulu is also #1 in market share of all premium online video providers, delivering 1 in 3 of all premium video ads in the U.S. Our reasonable ad load drives the highest recall and awareness for brands, which results in higher effectiveness for the video ads.

Content
We are so excited about the momentum and growth Hulu has experienced in bringing new, first run television franchises to our audiences. During the Upfront, we announced two new shows coming exclusively to Hulu:

From writer/director Nancy Hower and writer/star John Lehr, “Quick Draw” is a comedic half-hour western set in 1875 that centers on a Harvard-educated sheriff and his quest to introduce the emerging science of forensics to an unruly Kansas town. Though the citizens of Great Bend, Kansas are generally unimpressed with Sheriff Hoyle’s (Lehr) educational pedigree, they come to appreciate his sharp mind and sharper shooting as he and his reluctant Deputy Eli (Nick Brown) hunt down robbers,murderers, and the dangerous riff-raff that have plagued the town for years. The series is co-created and executive produced by Nancy Hower and John Lehr (“10 Items or Less,” “Jailbait”) and co-executive produced by Keith Raskin (“Key & Peele,” “The League”). “Quick Draw” is coming to Hulu and Hulu Plus in the Summer of 2013, and you can watch a trailer here now: http://www.hulu.com/quick-draw

“East Los High” is not your typical high school.  Dance, sex, romance and mystery are at the heart of thisinner city school in East L.A. where two teenage cousins, Jessie, a 16-year-old virgin, and Maya, a troubled runaway with a violent past, fall in love with Jacob, a popular football player.  With this forbidden love triangle, Maya, Jessie and Jacob, along with their close friends, must face true-to-life decisions throughout a turbulent year that will mark their lives forever. A Hulu Exclusive Series, “East Los High” features an all Latino cast, director, writers and creators—many hailing from East L.A. More than 15 leading public health organizations such as Advocates for Youth, Voto Latino, California Family Health Council and Legacy LA, among others, advised on the scripts and content to address teen issues related to relationships and sexuality in a meaningful way. “East Los High” is the first English-language drama series made for this under served audience.

“Quick Draw” and “East Los High” join the nine other Hulu Original Series and Hulu Exclusive Series that will be premiering as part of Hulu’s Summer Slate 2013, including “The Awesomes,” “Behind the Mask,” “The Wrong Mans,” “Mother Up!,” “Pramface” (season two) “Prisoners of War” (season two), “The Only Way is Essex” (season four), “Braquo” (season two), and “Moone Boy.”

Lastly, we are proud to offer new daily, half hour episodes of two of the longest running, storied, and respected TV franchises: “All My Children” and “One Life To Live.” Both premiered on Hulu and Hulu Plus yesterday.

The entire Hulu team is incredible grateful for the opportunity to build and innovate on behalf of our customers each and every day. Thank you for your belief in us as we continue to build a world-class company.

-Andy

on by in Advertising, Announcements

At Hulu’s development center in Seattle, we spend our time focusing on making the Hulu Plus living room experience delightful for our subscribers. We’ve redesigned the Hulu Plus experience from the ground up – making it even easier to find your favorite current season TV episodes and discover a new favorite show.

Right away, you’ll notice we’ve added content categories across the top navigation bar to make it easy to for you to jump to your chosen section – whether it is TV, Kids, Latino, Search, or something else. Inside each category, you’ll discover what’s new in our content library so it’s easy to discover new shows and keep up with the shows you already love. You can also jump into your favorite shows right away with the “Shows You Watch” tray. We built this to make sure you never miss a new episode or lose your place in a series.

When redesigning the experience, we looked for ways to grant you instant access to exactly what you want to watch. Once you decide on the show you want to watch, simply press the “Play” button and the latest episode of the series will automatically start playing.

While your favorite episode or clip is playing, hold down the “Select” button until Subtitles and Audio appears to turn on captions.

You have to be running the latest firmware to get this new experience and captions. If you are unsure, go to “Settings” on the Apple TV home screen and under “General” choose “Update Software.”

To start watching Hulu Plus shows instantly, find “Hulu Plus” on the Apple TV home screen. If you are a Hulu Plus subscriber, simply enter your username and password to start streaming last night’s episode of Modern Family from the biggest screen in the house.

If you do not have a Hulu Plus account, you can easily sign-up two ways:

1. Go to www.huluplus.com/appletv and register online.  Launch Hulu Plus on your Apple TV, log in with your new credentials and start streaming.

2.  Create a Hulu Plus account directly through Apple TV by using your existing iTunes account and following the sign up instructions on the screen.  If you sign up for Hulu Plus through Apple TV, you will be emailed instructions on how to complete your registration so you can use Hulu Plus on all other supported devices.  After your free 1-week trial ends, your iTunes Account will be charged $7.99 per month as a recurring transaction.

For those of you who are new to the service, Hulu Plus is the only online premium video subscription that streams current and classic TV programming on demand from hundreds of content partners, including top broadcast networks ABC, NBC, FOX, The CW and Univision. Hulu Plus subscribers can watch on any enabled devices for $7.99/month with limited advertising. For many popular shows on our service, Hulu Plus offers every episode of the current season. Hulu Plus subscribers also have access to back seasons and full runs of some of TV’s greatest shows, including many that were not available online before, in HD whenever possible.

I hope you are as excited as we are about this updated experience. Let us know what you think!

on by in Advertising, Announcements

It’s that time of year again. The smell of nachos is in the air. Grown men will cry…and maybe even paint their faces. Sports fanatics across America will tune in to watch football season go into overdrive on Super Bowl Sunday. But the football field isn’t the only place where there’s a battle going down on game day.

Hulu AdZone, sponsored by Toyota, kicks off today in anticipation of Super Bowl Sunday. This is where the commercials of Super Bowl XLVII will face off in real-time on game day, and your votes will crown the winner.

Watch, share and vote for your favorite Super Bowl ads during the big game. As soon as one team takes home the title of Super Bowl champion on Sunday, Feb. 3, we’ll tally the votes and announce your pick for the best ads of Super Bowl 2013 and share our picks for best celebrity cameos, cutest critters and more.

And if you’re craving another wing or grabbing a cold one during the commercial break and miss that ad that will have everyone talking, have no fear – with the Hulu AdZone mobile experience you can visit hulu.com/adzone from your mobile device to pull up that ad and watch, vote, share, Tweet and “like” it to your heart’s content (you’ll just need a Facebook account to cast your vote).

Start getting in the game day spirit now by browsing through the best commercials of Super Bowls past, and your picks for the best ads of 2012. Be sure to check back as we add teaser and preview ads for 2013 between now and game day.

So while you root for your team on the field, remember to cast your vote and watch the scoreboard on Hulu AdZone!