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Today, we are excited to make the Hulu virtual reality app available  and viewable on Samsung’s Gear VR powered by Oculus. With this initial launch, we will be bringing the Hulu app that you already know and love to VR and augmenting the experience with some of the very best 360-degree video content available. We also will be launching some exciting exclusive original content. In addition,Hulu subscribers can now watch the entire Hulu 2D library in immersive 360-degree environments.

At Hulu, we are inspired by great storytelling and are passionate about evolving the art and experience of storytelling in TV and movies. 360-degree content puts you in the middle of the action and gives content creators the ability to create much deeper visual, auditory and emotional immersion. VR lets the content creators transport you into their world – to help you feel what it is like to be present, to be in the moment.

We are thrilled with the current range of VR films available to stream in the Hulu app, and will be looking to continually add more content over time. Today we have more than 25 pieces of exclusive and premium content from Baobab Studios, Discovery Communications, Las Vegas, The National Geographic Channel, RYOT, Showtime Networks, SilVR Thread, Spoke, Studio Transcendent, The Uprising Creative and Viacom available in the Hulu VR app. All 3D virtual films are available for every VR app user to experience, with or without a Hulu subscription.

The new VR app also includes Hulu’s first originally produced VR short film, “The Big One.” For the short, Hulu partnered with Lionsgate to bring Freddie Wong and his RocketJump brand into the virtual reality space. “The Big One” invites users to witness a meteor shower that soon turns into an apocalyptic nightmare.

In addition to deep immersion in content, Hulu subscribers can use the VR app to stream Hulu’s entire library of 2D content – including current season broadcast programming, libraries of classic content, hit movies and Hulu Originals – in 360-degree, fully-immersive viewing environments. Just like with VR content, the 360 degree environments in the Hulu app transport viewers into immersive settings to watch their favorite show: sitting in a comfortable living room, watching a movie in a big screen theatre, or kicking back on a scenic beach. Viewers can interact  with each 360-degree environment and change the ambience which includes outside scenes, lighting and look and feel to their preference.

The Hulu VR app is currently supported on Samsung Gear VR powered by Oculus, which works with the Galaxy S7/S7 edge, Galaxy Note5, Galaxy S6 edge+, Galaxy S6 and Galaxy S6 edge phones. Additional supported devices and platforms are coming soon.

We are at the very beginning of VR and like everyone involved in VR technology and content, we at Hulu, have a lot of learn about what makes for a great VR experience in the eyes of the viewer. We are super excited about our first steps into VR. Try it out and let us know what you think!


VR 360 Films:


The Big One

Credits: Hulu,Lionsgate,RocketJump, Legend, WEVR

It’s not every day you see a meteor shower in the daytime, but today isn’t an ordinary day. In fact, it just might be humanity’s last day on Earth…



Credits: Baobab Studios

Description: From the director of the popular “Madgascar” film series, Invasion! is an immersive VR animation short. Menacing aliens come to take over the Earth and destroy anyone that tries to stop them. However, despite the Aliens’ superior technology and firepower, the citizens of Earth are able to rise up and defeat the invaders. But these citizens of Earth aren’t humans. Instead, they are two of the cutest, sweetest, cuddliest and meekest creatures of our planet — two adorable little white bunnies.


MythBusters: Shark Shipwreck

Credit: Discovery VR/Discovery Communications

Description: Explore the wreck of the Ray of Hope, sunk deliberately to form an artificial reef, as Discovery Channel’s MythBusters test the theory that sharks are repelled by orca noises.


MythBusters: Sharks Everywhere

Credit: Discovery VR/Discovery Communications

Description: Adam Savage from Discovery Channel’s MythBusters brings you as close to a shiver of sharks as you can get, without actually being there.


Puppy Bowl XII Highlights

Credit: Discovery VR/Discovery Communications

Description: Experience 360 degrees of cute in this Ruff vs. Fluff puppy free-for-all from Animal Planet.


Gold Rush: Welcome to McKinnon Creek

Credit: Discovery VR/Discovery Communications

Description: Join Todd Hoffman and Freddy Dodge from Discovery Channel’s Gold Rush for a new mining season at the McKinnon Creek claim.


Survivorman: Guzzling Water

Credit: Discovery VR/Discovery Communications

Description: Survivorman’s Les Stroud invites you into the wild and explains the importance of water in survival situations.


Sunset Helicopter Tour of the Las Vegas Strip

Credit: Las Vegas

Hop in and buckle up for a stunning sunset tour of the iconic Las Vegas Strip, provided by Maverick Helicopters.


Red Rock Canyon National Conservation Area

Credit: Las Vegas

Take a cruise through the stunning Red Rock Canyon National Conservation Area, one of the Mojave Desert’s jewels of natural beauty. Located west of Las Vegas, Red Rock Canyon features a scenic loop drive, hiking trails, climbing, horseback riding and more.


Gondola Ride at The Venetian Las Vegas

Credit: Las Vegas

Relive the magic of a gondola ride through The Venetian Las Vegas with this immersive 360 video!


3D Jaguar  – Close Encounter

Credits:  The National Geographic Channel

Description: National Geographic VR takes you into the jungles of Mexico in immersive 3D for a extremely close encounter with an elusive jaguar.


Encounter w Monarch Butterflies

Credits: The National Geographic Channel

Description: In eye-popping 3D, National Geographic VR plunges you into the middle of a swarm of a billion monarch butterflies. One of the most spectacular migrations on Earth, these fragile creatures have flown thousands of miles from Canada to breed in this remote forest grove in the mountains of Mexico.


Joshua Tree Timelapse

Credits: The National Geographic Channel

National Geographic takes you out to see the spectacular rock formations of Joshua Tree National Park as you’ve never seen them before: in spectacular 360° time-lapse. Look around you as the sun, moon and stars spin and swirl across this stunning desert landscape.


Yellowstone Park

Credits: The National Geographic Channel

Nat Geo WILD takes you on a virtual tour of Yellowstone National Park’s most iconic locations.


A Grizzly’s Sense of Smell

Credit: The National Geographic Channel

National Geographic VR brings you up close Grizzly bears to explore their spectacular senses in immersive 3D. See how grizzlies use their noses the way we use our eyes.


The Crossing

Credits: RYOT & The Huffington Post

RYOT and The Huffington Post present “The Crossing,” a virtual reality film and immersive reporting series hosted by Susan Sarandon chronicling the refugee crisis as it unfolds in Greece. The shores of the Mediterranean see thousands of refugees every day who arrive on small boats, evidence for which is seen everywhere in massive piles of discarded life vests. Most of the arrivals are fleeing from Syria and Afghanistan in search of safety, economic stability, and a better life.


Growing Up Girl

Credits: RYOT

In this short VR film made in partnership between Bono’s ONE Campaign and RYOT, experience a day in the life of a young girl who lives on the border of Tanzania and Kenya. Narrated by the ten year old girl, the film is a visceral and sensory experience that takes the viewer with her – as she treks to collect water, as she walk miles to school, and as she embarks on her nightly pilgrimage to the nearest light source to study. The film uses a personal narrative as a window into the global issue of poverty’s effect on women and girls.


Act in Paris

Credits: RYOT & The Sierra Club

Narrated by Jared Leto, The Sierra Club and RYOT partnered to film the first climate change PSA in 360 virtual reality. Just two months shy of the international climate negotiations in Paris, this transports you to the front lines of climate change and urges world leaders to take meaningful action on climate.


For My Son

Credits: RYOT

In immersive VR, RYOT and the award-winning filmmakers behind Salam Neighbor have joined forces with UN OCHA to tell the story of a young Syrian restarting his life in Amman, Jordan. Through a heartfelt letter from father to son, challenge the misconception that refugees are a burden and experience the refugee journey from the bombed out buildings of Aleppo to the historical sites of Jordan.


Seeking Home

Credits: RYOT

A collaboration between RYOT and the AP, Seeking Home sheds light on one of the greatest humanitarian crises of our lifetime. The VR experience takes the audience to a sprawling encampment in Calais, France known as ‘The Jungle’ where thousands of migrants live in slum-like conditions, hoping to cross the English channel in search of a new life in Britain.


Jacobs vs. Quillin | 360 Virtual Reality | SHOWTIME CHAMPIONSHIP BOXING

Credit: Showtime Sports

Daniel “The Miracle Man” Jacobs comes out firing and stuns the Barclays Center crowd with a TKO victory over Peter Quillin 1:25 minutes into the 1st round of their WBA Middleweight World Championship on December 5, 2015.


Wilder vs. Szpilka Knockout | 360 Virtual Reality | SHOWTIME CHAMPIONSHIP BOXING

Credits: Showtime Sports

Experience Deontay Wilder defending his WBC Heavyweight Title in 360 Virtual Reality. Wilder spectacularly knocked out Artur Szpilka in the ninth round of their SHOWTIME CHAMPIONSHIP BOXING matchup at Barclays Center in Brooklyn on January 16, 2016. In addition to a ringside view of the knockout, watch Wilder warmup in his locker room and experience the fighters’ ring walks from a first-person point of view


Adrenaline Rush: Learn to Freestyle

Credits: SilVR Thread

Jump into the boots of a professional freestyle skier and see through their eyes as you jump, grind, and jib through an intense terrain park in full stereoscopic 3D VR with positional sound and SilVR Thread’s true body awareness.


New Wave

Credits: Spoke, Vrse.works

A young couple’s perfect day at the beach is disrupted when their true feelings are revealed. An ode to New Wave Cinema made possible by virtual reality technology. A film by Samir Mallal and Aron Hjartarson.


Rapid Fire:  A Brief History of Flight

Credits: Studio Transcendent

Rapid Fire is a gorgeous cinematic journey through the history of aviation – an airshow that you could never see in real life. Witness the Wright Flyer’s first leap, dodge bullets from a WWI fighter, get buzzed by the leading-edge F22 Raptor fighter jet, and be nearly engulfed by the world’s largest plane.


Lip Sync Battle – Kevin Hart performs “Slam” by Onyx

Credits: Viacom/Spike

Comedy megastar Kevin Hart whips the crowd into a frenzy and gets everyone in on the act with a performance of Onyx’s “Slam”.


Lip Sync Battle – Joseph Gordon-Levitt performs “Rhythm Nation” by Janet Jackson

Credits: Viacom/Spike

Joseph Gordon-Levitt executes a perfect recreation of Janet’s iconic 1989 music video for “Rhythm Nation,” right down to the ponytail.


Lip Sync Battle – Josh Gad as Donald Trump performs “I Touch Myself” by The Divinyls

Credits: Viacom/Spike

Nobody loves Donald Trump more than Donald Trump, except for maybe Josh Gad and special guest Johnny Galecki (“The Big Bang Theory”) AS Donald Trump.


Fort Minor – “Welcome”

Credits: The Uprising Creative

The official music video for “Welcome” by Fort Minor, a project by Mike Shinoda of Linkin Park. Shinoda and director Jeff Nicholas join forces to create an experience that would embody the spirit of “Welcome” – a song meant to offer a sense of connection and community to the outcasts and underdogs. Filmed in Venice, CA, the video immerses viewers into the famous boardwalk environment alongside Shinoda as he performs, mingles with locals, and paints an 80-foot-long canvas mural.


on by in Ad Product, Ad Tech, Advertising, Announcements, Best of 2015, News, Research

It was an exciting year of redefining TV, and we couldn’t have done it without you. From launching a new brand campaign to leading the industry in innovation and content — 2015 was our biggest and best year ever.

Check out the video below to see what we mean.


download button


The Hottest Shows, Movies and Originals


Advanced TV Buying. Redefined


Leading Product and Tech Innovation


Hulu Insights


…And Wait Until You See Us in 2016

on by in Ad Product, Advertising, Announcements

Fall is approaching, and along with the changing leaves comes TV’s hottest shows, all on Hulu. With a brand new slate of Hulu Originals premiering plus new and returning series this season, there’s never been a better time to advertise on Hulu. Partner with Hulu today to be a part of our fantastic Fall TV offering.

Promotional Elements Include:

  • Flight Dates: September 9th – October 31st, 2015
  • Sold By: SOV
  • Homepage Masthead Brand Placement
  • Homepage Tray Brand Placement
  • Spotlight Page Brand Placement
  • Targeted Media to All Promotional Content
  • Supporting Reach Media
  • Optional:
    • Premium Slate
    • Interactive Ad Player Skin
    • Social Extension via Twitter Amplify




Sponsorship opportunities are available to align your brand with Hulu’s growing collection of premium original series, including the highly-anticipated season 4 premiere of The Mindy Project, now a Hulu Original. Whether through launch opportunities or targeted media, feature your brand front and center with today’s hottest TV shows — only on Hulu.

on by in Advertising, Announcements

Hulu announced today that it will launch the next evolution in its sales process with a new programmatic solution for marketers this fall.  This makes Hulu’s premium video inventory across all platforms including desktop, mobile and connected TV’s in the living room available in programmatic offering for the first time. By combining media automation with data-informed targeting, Hulu is leading the way to deliver the right advertisement to the right person at the right time.

With the Oracle Data Management Platform (DMP), part of the Oracle Marketing Cloud, and a private marketplace, powered by LiveRail, Hulu will create new opportunities for advertisers with an automated, seamless, data-driven process. By partnering with these industry leaders, Hulu will be able to deliver marketers strong results, deep targeting, real-time adjustments and give them more control over their campaigns.

“The marketplace has shown that data is overwhelmingly the new currency,” said Peter Naylor, SVP of Advertising, Hulu. “With this new offering, Hulu is at the forefront of defining ‘programmatic’ for the digital video ecosystem and will increase efficiency and ROI for marketers.”

Oracle is a leader in the data-driven marketplace, the Oracle DMP is enabling Hulu to increase reach, scale and efficiency for marketers by combining both first party and third party data. With the Oracle DMP, marketers are able to personalize their advertising campaigns on Hulu with more rich information about their target audiences to deliver even stronger campaign results. Hulu selected the Oracle DMP in May 2015.

LiveRail’s Video Private Exchange (VPX) empowers Hulu to execute direct deals with advertisers programmatically increasing efficiency. Hulu will be able to use LiveRail’s granular level controls to target campaigns with the ability to make real-time decisions on the value of individual impressions, driving campaign effectiveness and results for advertisers and increasing the relevance of ads for their viewers.

“Hulu’s investment in the future of data-driven technology with its new programmatic solution reinforces the company’s continued commitment to the advertising community and its viewers,” said Vin Paolozzi, SVP of Marketplace Development & Investment for MAGNA GLOBAL. “We look forward to working with Hulu and being a part of this critical shift in the future of advertising and providing better value and insights to our clients.”

“We are thrilled that Hulu has chosen to take a major step to develop solutions that address head-on newly emerging challenges facing advertisers today,” said Dani Benowitz, EVP and Managing Partner of Integrated Investments for UM. “Their new programmatic solution will help us better guide our clients in establishing more effective campaigns that are sure to deliver enhanced results.”

With the new programmatic solution Hulu will be able to serve more relevant ads to each viewer.  For advertisers, Hulu has a lighter commercial load than traditional television, resulting in higher brand recall. Ads on Hulu are unskippable, and marketers are only charged for ads viewed to 100 percent completion. Hulu has a much younger audience than traditional broadcast or cable television. Hulu also delivers industry-leading viewability metrics outperforming the industry benchmark by 80%.

on by in Ad Product, Ad Tech, Advertising, Announcements, Capabilities, News, Research

On April 29th at the 2015 Hulu Upfront Presentation in New York City’s Hammerstein Ballroom, our CEO Mike Hopkins, Head of Advertising Sales, Peter Naylor and SVP Head of Content, Craig Erwich, took the stage to announce landmark deals, overall company growth and our new slate of Hulu Originals alongside our talented cast & creators, as well as a very special surprise guest.

Saturday Night Live’s Taran Killam hosted the event and was joined by Hulu Original talent including 11/22/63’s J.J. Abrams and James Franco; Amy Poehler, Julie Klausner and Billy Eichner from upcoming comedy series Difficult People; Casual’s Jason Reitman and Zander Lehmann; The Way’s award-winning executive producer Jason Katims; Star and Creator of Hulu Original The Awesomes, Seth Meyers; and RocketJump’s Freddie Wong. Plus, at the end of the show, legendary comedian and star of one of the most successful sitcoms of all time, Jerry Seinfeld, joined Craig on stage to officially announce that Hulu has acquired the exclusive subscription video on-demand (SVOD) rights to all episodes of Seinfeld.

In addition to acquiring the streaming rights to Seinfeld, we also announced a new, multi-year agreement with AMC that grants us the streaming rights to future programming from AMC Networks.

We’re excited about the huge year ahead for us – from our growing library of full seasons of hit series exclusive to Hulu, to even more premium original programming that we know our audience will love. Here are a few updates from our Upfront.

Company Updates Announced at the Hulu Upfront

Since launching seven years ago, Hulu continues to grow from all sides of the business. Our subscriber base has grown to nearly nine million subscribers, a 50% increase in subscriber base since 2014. Within the first 90 days of 2015, total streams have increased by 77% and, in that same period of time, viewers streamed more than 700 million hours of premium content on Hulu.

Hulu Becomes the Exclusive SVOD Home to all Episodes of Seinfeld

Our SVP, Head of Content, Craig Erwich was joined by iconic comedian Jerry Seinfeld on stage at the Hulu Upfront to announce that Hulu has acquired the exclusive SVOD rights to all episodes of the award-winning, hit series Seinfeld. After becoming one of the most successful sitcoms of all time, all nine seasons of the timeless comedy series will make their SVOD debut exclusively on Hulu.

The series comes to Hulu in a new deal with Sony Pictures Television. Every episode of Seinfeld will be available for Hulu subscribers to stream this June.

An Emmy and Golden Globe winner for Best Comedy Series, Seinfeld is one of the most popular, most award-winning and longest-running comedy series of all time. Jerry Seinfeld stars as a stand-up comedian whose life in New York City is made even more chaotic by his quirky group of friends who join him in wrestling with life’s most perplexing, yet often trivial questions. Often described as “a show about nothing,” Seinfeld mines the humor in life’s mundane situations like waiting in line, searching for a lost item, or the trials and tribulations of dating. Co-starring are Julia Louis-Dreyfus as Jerry’s ex-girlfriend and current platonic pal, Elaine Benes; Jason Alexander as George Costanza, Jerry’s neurotic hard-luck best friend; and Michael Richards as Jerry’s eccentric neighbor, Kramer.

New Exclusive Licensing Agreement with AMC Networks Inc.

We also announced a groundbreaking, multi-year deal with AMC Networks Inc. for the exclusive SVOD rights to new and upcoming primetime scripted comedy and drama series from AMC, IFC, BBC America, Sundance TV and WE tv. The new agreement will make Hulu the exclusive streaming home to the highly anticipated companion series to The Walking Dead, titled: Fear the Walking Dead. Through the deal, Hulu will – over time – become the SVOD home to a diverse and comprehensive collection of AMC Networks Inc.-produced content.

We will also become the streaming home for a significant number of films from the IFC Films collection.

Full seasons of future series produced by AMC Networks will be available to stream exclusively on Hulu following their network season runs.

Advertising Innovations


Peter Naylor announced a new advertising solution for marketers called the Custom Integrated Commercial. With custom integrated commercials, we will create custom video commercial spots that strategically integrate the values of a marketer’s brand with the values of the Hulu brand. These custom spots will convey a shared brand story that resonates with Hulu viewers.


Over the next few years, we will roll out Programmatic Ad Buying, a new service that will combine Hulu’s data to that of a brand’s in order to provide even more effective targeting solutions. Programmatic advertising capabilities on Hulu will utilize media automation and data to build advertisements into the most effective series, episodes and time slots. This will allow Hulu to target the right ad to the right user at the right time.


In our first-ever deal with a cable or satellite provider, Hulu will soon be available to Cablevision Optimum customers. Optimum is the first cable provider to announce plans to provide its customers with access to Hulu’s comprehensive catalog of content. The deal will make Hulu accessible directly to Optimum subscribers in the New York area. Pricing and availability date will be announced in the near future.

Our commitment to becoming more accessible to viewers, across more devices, will continue to be a priority in 2015 and we will roll out on several providers beginning this summer through additional MVPD deals.

Hulu Originals Slate


  • Premiere date: 2016
  • Cast: James Franco, Daniel Webber, Lucy Fry, Sarah Gadon, Chris Cooper, Cherry Jones, George MacKay, Leon Rippy and Brooklyn Sudano
  • Crew: Executive Produced by J. Abrams, Stephen King, Bridget Carpenter and Bryan Burk
  • Synopsis: Nine-hour limited event series based upon the best-selling 2011 novel written by Stephen King. 11/22/63 is a thriller in which high school history teacher Jake Epping travels back in time to prevent the assassination of President John F. Kennedy — but his mission is threatened by Lee Harvey Oswald, his falling in love and the past itself … which doesn’t want to be changed.

Difficult People

  • Premiere date: Summer 2015
  • Cast:Julie Klausner, Billy Eichner, Andrea Martin, James Urbaniak, Gabourey Sidibe, Cole Escola
  • Crew: Executive Produced by Amy Poehler and Dave Becky. Created by Julie Klausner
  • Synopsis: Billy Eichner and Julie Klausner star as best friends living in New York City. Their typical, irreverent behavior lands them in some very awkward situations.


  • Premiere date: 2015
  • Cast: Tommy Dewey, Michaela Watkins
  • Crew: Executive Producer / Director Jason Reitman, Writer / Creator Zander Lehmann, Producer Helen Estabrook
  • Synopsis: Casual follows the story of a dysfunctional family with a bachelor brother and his newly divorced sister. Together, they coach each other through the crazy world of dating (on-line and off), while living under one roof again and raising a teenager.

The Way

  • Premiere date: Winter 2015
  • Cast: TBD
  • Crew: Executive Producer Jason Katims, Creator / Writer Jessica Goldberg, Producer Michelle Lee
  • Synopsis: The 10-episode drama series examines a family at the center of a controversial faith–based movement struggling with relationships, marriage and power. Each hour-long episode will take an in-depth look at what it means to choose between the life we live and the life we want.

RocketJump: The Show

  • Premiere date: Fall 2015
  • Cast: Freddie Wong and the RocketJump team
  • Crew: Created / Produced / Written by Freddie Wong and the RocketJump team
  • Synopsis: Each half-hour episode of the comedy series will chronicle the filmmaking behind RocketJump’s newest short. The eight full episodes will be released on Hulu on a weekly basis and the newly-created shorts will premiere on Hulu.
 Reach out to your Hulu sales rep at advertise@hulu.com to learn more about how you can effectively align your brand with premium content on Hulu.