Viewability is a huge topic of discussion in the advertising industry. We are increasingly living in an age of accountability and marketers are – rightly – demanding more for their advertising dollars. The great news for Hulu’s ad partners is that we’ve long been known for a high standard of accountability given that we only charge for fully completed ad views.
Recently we partnered with industry leader MOAT to track viewability on Hulu and the results show that Hulu’s metrics deliver the gold standard of publishers. In fact, video ads on Hulu deliver 92% viewability, 80% above the MRC industry benchmark.
As a company well-positioned at the intersection of technology and entertainment, Hulu has always made the viewer experience our top priority. Our video player was designed to be the hero of the viewing experience making viewability inherent across every screen.
We encourage marketers to continue to raise the bar on how, where (and even if) their ads are truly being seen. And our standards of viewability and the fact that we only charge for ads viewed to 100% completion shows our dedication to offering maximum impact for our advertiser’s brands.
To hear more from Mike Hopkins, CEO and Peter Naylor, SVP of Sales, check out their interviews below.
“We’ve seen just nothing but good news coming out of the viewability debate.”
“We don’t do auto-play video. We promise brands that [our viewers] will watch full 30-seconds ads.”
Today, we are excited to introduce Watchlist, a new, easier way to keep track of your favorite content on Hulu.
Whether you’re watching great daily shows like The Daily Show with Jon Stewart, a guilty pleasure like Jane the Virgin, re-watching a favorite like The X-Files, or even checking out a classic film from the Criterion Collection, there’s so much great content to watch on Hulu. On the product team, we’re always working to make it easy to sit down and watch your favorites without having to think about where you left off in each.
Currently, you can do this with our features like Queue and Favorites, or by going straight to your Shows You Watch tray – but with Watchlist, we’re making it even simpler. We’ve taken the best aspects of these three features, and turned them into a single, smarter place to keep track of your content. The result is a Hulu experience that is easier and more personalized than ever before, that’s easily accessible across all your devices.
Watchlist makes it easy to save any episode, clip, movie or show that you’d like to watch later. Simply add it to your Watchlist by clicking the “+” button on PCs, iPhones, and iPads or the “add to Watchlist” button on gaming consoles, connected TVs and set-top boxes and Android devices. When you start watching a new show, future episodes will automatically be added to your Watchlist.
Watchlist dynamically tailors the order of your content to match how you watch TV. Shows that have new episodes or shows you’re binging on will be prioritized in the Watchlist order over shows or movies you haven’t started yet. Watchlist even learns from you, and gets smarter over time. The more content you watch on Hulu – the more personalized Watchlist will become. For example, if you always watch the latest episode of Brooklyn Nine-Nine the moment it’s available each week, Watchlist will make sure it’s the first thing you see. When you get caught up on that, the next show you’re watching will make its way to the front.
Since Watchlist knows exactly where you are in each show, we’ve made it easier than ever to start watching. On your PC, iPhone, or iPad you will see your next episode shown in your Watchlist tray so you can start watching with just one click. The new Play All button on living room devices lets you sit back and be taken through all the content in your Watchlist.
Watchlist is currently available on Hulu.com, iOS and Android phones and tablets, Apple TV, Roku players and Roku TV models, PS3, Amazon Fire TV & the latest Samsung TVs and Blu-ray players. Over the coming months, we’ll be working bring Watchlist to many other devices too. Everyone will be updated to Watchlist later this year but you can get it now by going to Hulu.com/getwatchlist.
We hope you’ll love Watchlist as much as you love all the shows in it. Get it today, and be sure to let us know what you think!
There may be a chill in the air, but fresh content has never been hotter than in Winter TV on Hulu. From new series premieres to full season perennial favorites, this robust collection is the perfect way to align your brand with the most popular shows on Hulu.
Reach out to your Sales rep today to take advantage of this amazing opportunity as the Winter season is still heating up.
- January 16th – March 31st, 2015
- Sold by SOV
- Homepage Masthead Brand Placement
- Homepage Tray Brand Placement
- Spotlight Page Brand Placement
- Targeted Media to all Promotional Content
- Supporting Reach Media
- Premium Slate
- Interactive Ad Player Skin
- Interactive Brand Placement on Spotlight Page
This year Hulu was visible to key clients, partners and vendors through an inaugural sponsorship of the C-Space, a central headquarters at CES at the ARIA Hotel.
This space is specifically curated for the marketing, advertising, content and creative communities, and served as the show’s networking hub. What better place for Hulu to be than among digital content and advertising professionals?
We also hosted four “Hulufied” hospitality suites at ARIA to facilitate updates, tours and more than 45 meetings – complete with device demo areas, lounge spaces, content sizzles and snacks. Not to be overlooked, Hulu had an exclusive happy hour for over 700 clients and partners at ARIA’s barMASA in the heart of the C Space media hub.
Hulu’s senior leadership took part in a number of panel discussions to help spread the Hulu love and join the conversation around innovations in technology and entertainment.
Peter Naylor, SVP of Sales, spoke on a panel at the APPNATION sub-conference. APPNATION focuses on the consumer app economy and aims to bring developers and industry experts together for discussion and networking.
Peter’s panel centered around the future of content in an “Internet of Things” age. Other panelists included Ty Ahmad Taylor (Smart TV Services, Samsung), Brian Lakamp (iHeartMedia), JR McCabe (Time Inc.) and was moderated by Dave Morgan (Simulmedia).
The panel covered topics such as the impact of DISH network’s sling announcement, consumer content consumption patterns, distribution, user interface innovations and data. Peter also shared the news about our new Original series 11/22/63. It was a thought-provoking discussion with an engaged audience and a great opportunity for Hulu to be part of this conversation.