Hulu Insights

Dedicated to providing marketers and media professionals insights and analyses into the streaming video and advertising spaces.

Konichiwa from Hulu in Japan

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Hulu’s subscription service launched in Japan in September 2011, and the business has been growing steadily ever since.  We wanted to share a quick update on what’s going on with our first international market. 
Content.
The content library in Ja…

100% Completion Rate

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At Hulu, we pride ourselves on giving 100% to everything we do.
From Hulugans adorned in over-the-top getups at our annual Huluween costume competition, to April Fools’ pranks taken to the extreme – we are “all in”.
This “all-in” attitud…

AdAge: Why We Love Super Bowl Ads

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More than a game, the Super Bowl is a cultural event, a truly American spectacle, and the ads are very much a part of the experience. Mix a big stage with big ambitions and budgets, and what you get are some memorable ads, as well some memorable misfi…

Hulu AdZone Kicks Off

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With the playoff games behind us, Super Bowl XLVI is just around the corner, and we know it is time to get serious. After all, the days surrounding the big game are the one time we all go out of our way to watch — and talk about — commercials. That…

2011, 2012 and beyond.

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We just closed the books on a big 2011 for Hulu.  As a team, we recently reflected on our 2011 investments in innovation and thought it would be an appropriate time to share some of those thoughts via this post.
First, some results:
– We grew the bus…

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