on by in Advertising, Announcements, News

the_awesomes the_awesomes

Hulu’s animated original comedy, The Awesomes, launched its second season on August 4th with
presenting sponsor, Microsoft. Microsoft products are featured prominently throughout the
season as Concierge’s phone and tablet of choice. This season, Prock (Seth Meyers) and the gang
welcome a new super hero to the mix, the always-on-top-of-it Concierge. The fun has just begun!

 

Check out the Season 2 premiere below:

Reach out to your Sales rep to learn how to integrate your brand into a Hulu Original.

on by in Advertising

hvca-2014-omk-338x168

hvca-2014-blog-header-720x334Leading up to the Emmy’s, Hulu officially kicked off awards season with our very own Hulu Viewers’ Choice Awards. Who says award show categories always have to be so serious? Read more to see who took home these prestigious awards!

The Hulu Viewers’ Choice Awards recognize TV’s biggest hitters in categories that viewers really care about! This new and never been done before event will let you – the viewers – cast your vote in the categories you want to see. Whether it’s proclaiming that Scandal’s Olivia Pope pulls off the trench coat look the best, or that Parks and Recreation’s Ron Swanson, hands-down, has the best facial hair on network television, the Hulu Viewers Choice Awards puts the power in YOUR hands.

Voting has officially ended, but head to hulu.com/viewerschoiceawards to check out the full list of winners!hvca_2014_top5_winners

Who was TV’s Scorned Lover of the Year? What about TV’s Best Leading Trench Coat? What are you waiting for? Check it out already!

on by in Ad Product, Ad Tech, Advertising, Announcements, News

omk-mh-newIOSApp omk-mh-newIOSApp

At Hulu, we always strive to make watching TV an even more delightful and convenient experience for our users. We are super excited to introduce a focused and simple way to watch Hulu shows, clips, movies and more on the go with the re-imagined Hulu app for iPhone.

 

When we re imagined the app, it was also important for us to make sure that certain key features, no matter where you are in the app, are just a tap away. We’ve also redesigned search with contextually grouped results by category so you get to what you are looking for quickly. You can access all your saved videos in queue right from the action tray and, whenever you add new content to it, another ‘heartbeat’ will be added to your queue. And, if you want to cast your favorite shows from your iPhone to your TV using your Chromecast, PS3, PS4 or Xbox One, you can easily find the cast feature right on the Action Tray. Making it possible to toss your traditional remote for a more interactive experience on your phone that let’s you control your playback experience directly from your Hulu Plus app.

It is no surprise that video is at the very core of what we do at Hulu and we know how important it is to have crisp visuals and a seamless playback experience. That’s why we gave our Hulu player a complete facelift as part of this redesign. The player now has cleaner controls including the beloved 10 second rewind and the ability to scrub easily. To make things simple and clean, we’ve nested other rich functionality on the player such as captions, share and cast to TV within this extended menu in the player.

The updated Hulu app on iPhone is now available to download from the iTunes store, so give it a spin. And we are just getting started; stay tuned for even more updates and more contextual features to come…all for the love of TV!

 

That’s not all, folks. We are also pleased to announce an update to our Hulu app for Android that gives users a taste of our comprehensive library with a selection of free content on Android phones and tablets. In addition to the latest and past episodes of popular current TV shows, users will be able to enjoy a selection of content from Hulu Originals, Anime, Kids, Movies and Latino. The content available on the updated app will mirror the ad-supported Hulu.com with a few exceptions.

And so, finding out who got down on one knee on The Bachelorette or who is killing it on America’s got talent would literally be a tap away.

To access our full content library of current and back seasons of popular TV shows and movies and stream it across all connected devices from the living room to the desktop, users will be able to upgrade to Hulu Plus directly from the updated app.

So if you are like me and want to host a weekend party with your friends and watch 11 seasons of Top Chef or catch the full season of Brooklyn Nine-Nine exclusively, you can simply upgrade to Hulu Plus from within the app in just one click and unlock the entire Hulu awesomeness.

The updated version of the Hulu app is now available for Android users on the Google Play store, check it out and we hope you enjoy it.

 

             

 

 

Reach out to your Sales rep to learn more!

 

 

on by in Advertising

the high road hero photo3

The High Road with Mario Batali premiered on Hulu on June 12th with presenting sponsor, the Hyundai Genesis. In this reality docuseries, Mario Batali creates a love letter to New York via short films where he takes viewers on a journey to some of New York City’s most fascinating gems with some of its most fascinating people.

The Hyundai Genesis vehicle is integrated within the opening sequence of the first 6 episodes, and has a deeper integration in the Isabella Rossellini episode where Mario & Isabella take the Genesis to their destination of choice. Interview questions featured in the first 6 episodes, were also crafted to align with the Genesis’ communication brand pillars.

Every week, Mario is promoting new episodes via his social media channels (twitter, facebook)! To date, we received a shout-out on Good Morning America on 6/11, in addition to AdWeek running an exclusive story on the Hyundai partnership.

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Epicurious Feature: http://www.epicurious.com/articlesguides/blogs/editor/2014/06/mario-batali-high-road-gabrielle-hamilton.html

Tubefilter:
http://www.tubefilter.com/2014/06/12/mario-batali-the-high-road-hulu-web-series/

on by in Advertising

Hi Team -

Today I’m excited to introduce you to Jenny Wall, who joins us as SVP, Head of Marketing.

Marketing is a topic fresh on our mind. Two weeks ago at the Hulu Upfront, we talked at length about that subject in front of a room of 1,700 brand marketers and advertising partners. At our Upfront, we announced that over the next year, we will more than triple our content marketing spend to grow awareness for, and interest in, Hulu Originals. Additionally, we will be investing in a viewer acquisition and brand campaign to drive new TV lovers to Hulu. We count ourselves lucky to have Jenny at the helm as we accomplish this.

Some key areas Jenny will oversee: strategy and implementation across the Hulu brand, acquisition, and retention channels as well as communications, content, consumer insights and creative. Most importantly, she will focus on building overall “brand love,” giving consumers a reason to come to Hulu and make it part of their daily lives as we build a relationship and connect with them throughout their Hulu journey.

There are many things about Jenny that impress us—three things in particular stood out during her interview process. First, Jenny is a really passionate person—her energy is infectious. And she is a risk taker. In other words, she fits into the Hulu culture of passionate people all working towards a common vision.  

Second, she is both strategic and creative—a hybrid. Throughout her career, she’s been attracted to opportunities that enable her to creatively propel businesses toward the future. 

Third, Jenny understands our emphasis on storytelling – at Hulu, we are all about telling stories, especially when it comes to Hulu Originals -from “The Awesomes,” to the upcoming “Hotwives of Orlando,” to our most recent hit “Deadbeat.”

Jenny brings over twenty years of experience as an influential figure and executive in entertainment marketing. She spent a year and a half at Netflix, leading the global creative team, where she spearheaded new brand campaigns along with launch campaigns for the Original Series including “House of Cards,” “Orange is the New Black,” and “Arrested Development.” 

Prior to Netflix, Jenny spent three years as CMO of entertainment agency BLT Communications, creating marketing campaigns for television, films and brands. She has an impressive ad agency background, having started and run the Interactive Division at Crew Creative, and founded interactive agency GO Marketing, where she executed successful online and grassroots campaigns for HBO, Discovery, Sundance Channel, and Paramount to name a few. Jenny’s career began at DDB Needham, but it was her seven years at HBO where she was part of the team that created the landmark “It’s not TV. It’s HBO” campaign and was involved in launching countless Originals that fueled her passion for entertainment marketing. 

Jenny has a tremendous amount of enthusiasm for Hulu and joining the team. In her own words: “I love entertainment, and having a hand in helping people find and enjoy something they choose to fill their time with. I love how the landscape is changing and the new ecosystem that is being built; Hulu is part of the zeitgeist of that ecosystem. The intersection of entertainment and technology continues to fascinate me, and how amazing, challenging and ever changing it is—being part of something that changes how people view television is in my bones. I believe strongly that Hulu is at the forefront of where things are going, and on the right path to defining the future of television. Oh, and I love whiteboards—I hope you have a lot of them at Hulu!” 

Jenny has a big task ahead of her–Hulu is at a pivotal time in its growth, and we’re leading the way forward in the digital entertainment industry. We have surpassed 6 million subscribers, and every day, these millions of viewers turn to Hulu, thanks largely to our unrivaled breadth and depth of content: an amazing lineup of Hulu Originals, as well as the acquisition of the best premium content including acquiring prior seasons of hit television and exclusive access to some of the biggest broadcast and cable shows.

Our goal is to become the go-to destination for fans of great television, establishing Hulu as the place for viewers to experience “all things TV.” How do we do that? Well, a big part of it will be Jenny Wall (no pressure Jenny!).

I’m fired up about Jenny and can’t wait to have her hit the ground running and do amazing things at Hulu. Please join me in welcoming her to the team. 

- Mike