on by in Ad Product, Ad Tech, Advertising

hulu-advertising-201408-corona

hulu-advertising-201408-coronablog1

Interstitial ad units have proven incredibly effective on PC, now Hulu is taking this experience beyond the PC with the unveiling of interactive ads on mobile devices.

 

Video advertising on mobile is primarily focused to slate and video ad units only. As mobile usage increases, and with the newly released FVOD app on Android, there will be significant opportunity to better monetize a more engaged and growing mobile audience on Hulu.

 

This new ad product enables brand clients to render interactive HTML ads on mobile devices.

 

GOALS:

  • Enable rich interactive ad experiences across all mobile devices
  • Drive higher levels of engagement with brand creative across devices

DESIGN:

The Interactive Interstitial on Mobile consists of the following three elements:

  • Introductory Slate
  • Interactive Ad Experience
  • Video Commercial

 

Click here for more amazing info on Hulu’s ad product offerings.

on by in Advertising, Research

hulu-advertising-201408-comScore hulu-advertising-201408-blog0

Marketers need to be prepared to offer an array of options that cater to multiple platforms as well as creative solutions for integrating their content into more online videos. In a single month, Hulu reaches an additional 7 million viewers when all platforms and co-viewership are measured.

 

hulu-advertising-201408-blog2

As device proliferation continues take shape, it is important that advertisers delivers their messaging across screens in tandem with evolution of content creation. This coveted demo is important to marketers and publishers alike due to their purchasing power and influence on markets.

 

hulu-advertising-201408-blog3

Mobile continues to contribute a larger percentage of digital media time as apps on phones and tablets are growing in popularity.

 

hulu-advertising-201408-blog4

With the ability to serve content across all platforms, Hulu is an industry leader in making their experience available to a wide array of users and have presence on over 400 million devices!

 

hulu-advertising-201408-blog5

TV viewership is still very important to Hulu and its users. Hulu has created an ecosystem that enables the delivery of content and marketer’s branding to viewers at all touch points.

Fluid options across multiple devices can offer reach, multiple dayparts and advanced targeting. Hulu offers premium content with an opportunity to integrate your brand and reach the right person at the right time.

on by in Advertising

hvca-2014-omk-338x168

hvca-2014-blog-header-720x334Leading up to the Emmy’s, Hulu officially kicked off awards season with our very own Hulu Viewers’ Choice Awards. Who says award show categories always have to be so serious? Read more to see who took home these prestigious awards!

The Hulu Viewers’ Choice Awards recognize TV’s biggest hitters in categories that viewers really care about! This new and never been done before event will let you – the viewers – cast your vote in the categories you want to see. Whether it’s proclaiming that Scandal’s Olivia Pope pulls off the trench coat look the best, or that Parks and Recreation’s Ron Swanson, hands-down, has the best facial hair on network television, the Hulu Viewers Choice Awards puts the power in YOUR hands.

Voting has officially ended, but head to hulu.com/viewerschoiceawards to check out the full list of winners!hvca_2014_top5_winners

Who was TV’s Scorned Lover of the Year? What about TV’s Best Leading Trench Coat? What are you waiting for? Check it out already!

on by in Advertising

the high road hero photo3

The High Road with Mario Batali premiered on Hulu on June 12th with presenting sponsor, the Hyundai Genesis. In this reality docuseries, Mario Batali creates a love letter to New York via short films where he takes viewers on a journey to some of New York City’s most fascinating gems with some of its most fascinating people.

The Hyundai Genesis vehicle is integrated within the opening sequence of the first 6 episodes, and has a deeper integration in the Isabella Rossellini episode where Mario & Isabella take the Genesis to their destination of choice. Interview questions featured in the first 6 episodes, were also crafted to align with the Genesis’ communication brand pillars.

Every week, Mario is promoting new episodes via his social media channels (twitter, facebook)! To date, we received a shout-out on Good Morning America on 6/11, in addition to AdWeek running an exclusive story on the Hyundai partnership.

photo6

 

 

 

Epicurious Feature: http://www.epicurious.com/articlesguides/blogs/editor/2014/06/mario-batali-high-road-gabrielle-hamilton.html

Tubefilter:
http://www.tubefilter.com/2014/06/12/mario-batali-the-high-road-hulu-web-series/

on by in Advertising

Hi Team -

Today I’m excited to introduce you to Jenny Wall, who joins us as SVP, Head of Marketing.

Marketing is a topic fresh on our mind. Two weeks ago at the Hulu Upfront, we talked at length about that subject in front of a room of 1,700 brand marketers and advertising partners. At our Upfront, we announced that over the next year, we will more than triple our content marketing spend to grow awareness for, and interest in, Hulu Originals. Additionally, we will be investing in a viewer acquisition and brand campaign to drive new TV lovers to Hulu. We count ourselves lucky to have Jenny at the helm as we accomplish this.

Some key areas Jenny will oversee: strategy and implementation across the Hulu brand, acquisition, and retention channels as well as communications, content, consumer insights and creative. Most importantly, she will focus on building overall “brand love,” giving consumers a reason to come to Hulu and make it part of their daily lives as we build a relationship and connect with them throughout their Hulu journey.

There are many things about Jenny that impress us—three things in particular stood out during her interview process. First, Jenny is a really passionate person—her energy is infectious. And she is a risk taker. In other words, she fits into the Hulu culture of passionate people all working towards a common vision.  

Second, she is both strategic and creative—a hybrid. Throughout her career, she’s been attracted to opportunities that enable her to creatively propel businesses toward the future. 

Third, Jenny understands our emphasis on storytelling – at Hulu, we are all about telling stories, especially when it comes to Hulu Originals -from “The Awesomes,” to the upcoming “Hotwives of Orlando,” to our most recent hit “Deadbeat.”

Jenny brings over twenty years of experience as an influential figure and executive in entertainment marketing. She spent a year and a half at Netflix, leading the global creative team, where she spearheaded new brand campaigns along with launch campaigns for the Original Series including “House of Cards,” “Orange is the New Black,” and “Arrested Development.” 

Prior to Netflix, Jenny spent three years as CMO of entertainment agency BLT Communications, creating marketing campaigns for television, films and brands. She has an impressive ad agency background, having started and run the Interactive Division at Crew Creative, and founded interactive agency GO Marketing, where she executed successful online and grassroots campaigns for HBO, Discovery, Sundance Channel, and Paramount to name a few. Jenny’s career began at DDB Needham, but it was her seven years at HBO where she was part of the team that created the landmark “It’s not TV. It’s HBO” campaign and was involved in launching countless Originals that fueled her passion for entertainment marketing. 

Jenny has a tremendous amount of enthusiasm for Hulu and joining the team. In her own words: “I love entertainment, and having a hand in helping people find and enjoy something they choose to fill their time with. I love how the landscape is changing and the new ecosystem that is being built; Hulu is part of the zeitgeist of that ecosystem. The intersection of entertainment and technology continues to fascinate me, and how amazing, challenging and ever changing it is—being part of something that changes how people view television is in my bones. I believe strongly that Hulu is at the forefront of where things are going, and on the right path to defining the future of television. Oh, and I love whiteboards—I hope you have a lot of them at Hulu!” 

Jenny has a big task ahead of her–Hulu is at a pivotal time in its growth, and we’re leading the way forward in the digital entertainment industry. We have surpassed 6 million subscribers, and every day, these millions of viewers turn to Hulu, thanks largely to our unrivaled breadth and depth of content: an amazing lineup of Hulu Originals, as well as the acquisition of the best premium content including acquiring prior seasons of hit television and exclusive access to some of the biggest broadcast and cable shows.

Our goal is to become the go-to destination for fans of great television, establishing Hulu as the place for viewers to experience “all things TV.” How do we do that? Well, a big part of it will be Jenny Wall (no pressure Jenny!).

I’m fired up about Jenny and can’t wait to have her hit the ground running and do amazing things at Hulu. Please join me in welcoming her to the team. 

- Mike