on by in Ad Product, Ad Tech, Advertising

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Interstitial ad units have proven incredibly effective on PC, now Hulu is taking this experience beyond the PC with the unveiling of interactive ads on mobile devices.

 

Video advertising on mobile is primarily focused to slate and video ad units only. As mobile usage increases, and with the newly released FVOD app on Android, there will be significant opportunity to better monetize a more engaged and growing mobile audience on Hulu.

 

This new ad product enables brand clients to render interactive HTML ads on mobile devices.

 

GOALS:

  • Enable rich interactive ad experiences across all mobile devices
  • Drive higher levels of engagement with brand creative across devices

DESIGN:

The Interactive Interstitial on Mobile consists of the following three elements:

  • Introductory Slate
  • Interactive Ad Experience
  • Video Commercial

 

Click here for more amazing info on Hulu’s ad product offerings.

on by in Advertising, Research

hulu-advertising-201408-comScore hulu-advertising-201408-blog0

Marketers need to be prepared to offer an array of options that cater to multiple platforms as well as creative solutions for integrating their content into more online videos. In a single month, Hulu reaches an additional 7 million viewers when all platforms and co-viewership are measured.

 

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As device proliferation continues take shape, it is important that advertisers delivers their messaging across screens in tandem with evolution of content creation. This coveted demo is important to marketers and publishers alike due to their purchasing power and influence on markets.

 

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Mobile continues to contribute a larger percentage of digital media time as apps on phones and tablets are growing in popularity.

 

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With the ability to serve content across all platforms, Hulu is an industry leader in making their experience available to a wide array of users and have presence on over 400 million devices!

 

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TV viewership is still very important to Hulu and its users. Hulu has created an ecosystem that enables the delivery of content and marketer’s branding to viewers at all touch points.

Fluid options across multiple devices can offer reach, multiple dayparts and advanced targeting. Hulu offers premium content with an opportunity to integrate your brand and reach the right person at the right time.

on by in Advertising, Announcements, News

the_awesomes the_awesomes

Hulu’s animated original comedy, The Awesomes, launched its second season on August 4th with
presenting sponsor, Microsoft. Microsoft products are featured prominently throughout the
season as Concierge’s phone and tablet of choice. This season, Prock (Seth Meyers) and the gang
welcome a new super hero to the mix, the always-on-top-of-it Concierge. The fun has just begun!

 

Check out the Season 2 premiere below:

Reach out to your Sales rep to learn how to integrate your brand into a Hulu Original.

on by in Advertising

hvca-2014-omk-338x168

hvca-2014-blog-header-720x334Leading up to the Emmy’s, Hulu officially kicked off awards season with our very own Hulu Viewers’ Choice Awards. Who says award show categories always have to be so serious? Read more to see who took home these prestigious awards!

The Hulu Viewers’ Choice Awards recognize TV’s biggest hitters in categories that viewers really care about! This new and never been done before event will let you – the viewers – cast your vote in the categories you want to see. Whether it’s proclaiming that Scandal’s Olivia Pope pulls off the trench coat look the best, or that Parks and Recreation’s Ron Swanson, hands-down, has the best facial hair on network television, the Hulu Viewers Choice Awards puts the power in YOUR hands.

Voting has officially ended, but head to hulu.com/viewerschoiceawards to check out the full list of winners!hvca_2014_top5_winners

Who was TV’s Scorned Lover of the Year? What about TV’s Best Leading Trench Coat? What are you waiting for? Check it out already!

on by in Ad Product, Ad Tech, Advertising, Announcements, News

omk-mh-newIOSApp omk-mh-newIOSApp

At Hulu, we always strive to make watching TV an even more delightful and convenient experience for our users. We are super excited to introduce a focused and simple way to watch Hulu shows, clips, movies and more on the go with the re-imagined Hulu app for iPhone.

 

When we re imagined the app, it was also important for us to make sure that certain key features, no matter where you are in the app, are just a tap away. We’ve also redesigned search with contextually grouped results by category so you get to what you are looking for quickly. You can access all your saved videos in queue right from the action tray and, whenever you add new content to it, another ‘heartbeat’ will be added to your queue. And, if you want to cast your favorite shows from your iPhone to your TV using your Chromecast, PS3, PS4 or Xbox One, you can easily find the cast feature right on the Action Tray. Making it possible to toss your traditional remote for a more interactive experience on your phone that let’s you control your playback experience directly from your Hulu Plus app.

It is no surprise that video is at the very core of what we do at Hulu and we know how important it is to have crisp visuals and a seamless playback experience. That’s why we gave our Hulu player a complete facelift as part of this redesign. The player now has cleaner controls including the beloved 10 second rewind and the ability to scrub easily. To make things simple and clean, we’ve nested other rich functionality on the player such as captions, share and cast to TV within this extended menu in the player.

The updated Hulu app on iPhone is now available to download from the iTunes store, so give it a spin. And we are just getting started; stay tuned for even more updates and more contextual features to come…all for the love of TV!

 

That’s not all, folks. We are also pleased to announce an update to our Hulu app for Android that gives users a taste of our comprehensive library with a selection of free content on Android phones and tablets. In addition to the latest and past episodes of popular current TV shows, users will be able to enjoy a selection of content from Hulu Originals, Anime, Kids, Movies and Latino. The content available on the updated app will mirror the ad-supported Hulu.com with a few exceptions.

And so, finding out who got down on one knee on The Bachelorette or who is killing it on America’s got talent would literally be a tap away.

To access our full content library of current and back seasons of popular TV shows and movies and stream it across all connected devices from the living room to the desktop, users will be able to upgrade to Hulu Plus directly from the updated app.

So if you are like me and want to host a weekend party with your friends and watch 11 seasons of Top Chef or catch the full season of Brooklyn Nine-Nine exclusively, you can simply upgrade to Hulu Plus from within the app in just one click and unlock the entire Hulu awesomeness.

The updated version of the Hulu app is now available for Android users on the Google Play store, check it out and we hope you enjoy it.

 

             

 

 

Reach out to your Sales rep to learn more!