on by in Advertising, Announcements, Research

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Media consumption is growing, driven by new devices and viewers continue to choose the best screen available. This trend is why we are seeing the movement to the TV and living room. Viewership on Hulu is truly a lean-in, on-demand experience. This self-directed, purposeful viewing has helped shape Hulu’s approach to cross-platform distribution.

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Living Room and Mobile viewership account for the lion’s share of video consumption for Hulu subscribers.

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Hulu continues to see major growth across platforms as our premium video content offering becomes increasingly robust.

 

Hulu is available on 400MM+ devices and has over 540+ content partners. Digital video consumption is at an all-time high and Hulu represents the intersection of where premium video content and innovative technology meet. As time spent with overall media increases, the trends shaping the media landscape continue to evolve and omnipresence becomes key.

 

on by in Advertising, Announcements, News

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This direct-to-series order marks a monumental deal for Hulu as we partner with J.J. Abrams and Stephen King, two of the most celebrated storytellers of our time.  We are thrilled to be working with them and with Warner Bros. Television to bring this unique take on one of the most seminal historic events of the twentieth century to Hulu.

 

 

Also coming soon…

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HULU ORIGINALS PARTNERSHIP OPPORTUNITIES STILL AVAILABLE. PLEASE REACH OUT TO YOUR SALES REP FOR MORE INFORMATION.

on by in Advertising, Announcements, News

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The ANA is hosting the 2014 Masters of Marketing Conference in Orlando, FL on October 16-18, 2014.

Hulu will have booth presence featuring a super cool touch/try demo station of Hulu Plus, a showcase of great content and research nuggets, as well as an interactive station where guests can personalize power packs (mobile charging sticks).

Be sure to pick up a copy of Hulu’s latest Original Content announcement: Stephen King’s Best-Seller 11/22/63, which represents a monumental deal for Hulu as we partner with J.J. Abrams and Stephen King, two of the most celebrated storytellers of our time.originals_combined_email_720x100_v1

We will also be handing out free trials of Hulu Plus and hosting an unofficial Hulu Happy Hour at our booth on October 16th from 4-5pm. Please swing by as Hulu reps will be available to answer questions and highlight Hulu’s innovative advertising solutions.

Please reach out to your Hulu contact and/or swing by our booth if you plan on attending.

on by in Ad Product, Ad Tech, Advertising

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Interstitial ad units have proven incredibly effective on PC, now Hulu is taking this experience beyond the PC with the unveiling of interactive ads on mobile devices.

 

Video advertising on mobile is primarily focused to slate and video ad units only. As mobile usage increases, and with the newly released FVOD app on Android, there will be significant opportunity to better monetize a more engaged and growing mobile audience on Hulu.

 

This new ad product enables brand clients to render interactive HTML ads on mobile devices.

 

GOALS:

  • Enable rich interactive ad experiences across all mobile devices
  • Drive higher levels of engagement with brand creative across devices

DESIGN:

The Interactive Interstitial on Mobile consists of the following three elements:

  • Introductory Slate
  • Interactive Ad Experience
  • Video Commercial

 

Click here for more amazing info on Hulu’s ad product offerings.

on by in Advertising, Announcements, News

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Hulu’s animated original comedy, The Awesomes, launched its second season on August 4th with
presenting sponsor, Microsoft. Microsoft products are featured prominently throughout the
season as Concierge’s phone and tablet of choice. This season, Prock (Seth Meyers) and the gang
welcome a new super hero to the mix, the always-on-top-of-it Concierge. The fun has just begun!

 

Check out the Season 2 premiere below:

Reach out to your Sales rep to learn how to integrate your brand into a Hulu Original.