on by in Advertising, Announcements, Interviews, News

BTM BTM

We are thrilled to reveal that season two of the Emmy®-nominated Hulu Original Behind the Mask will feature one of the team’s most valuable players, the San Francisco Giants mascot, “Lou Seal” – among three more mascots who will uncover what it’s really like to balance real life between the pressures of game day.

Set to debut in February 2015, the hit docu-series will tell the story of four real-life mascots: the veteran Major League Baseball mascot, “Lou Seal”; a freelance mascot performer with autism whose many gigs range from “The Easter Bunny” to “Bucky the Blood Drop”; the show’s first female performer, Gilbert Arizona High School mascot “The Tiger”; and minor league hockey mascot “Tux” of the Wilkes-Barre/Scranton Penguins, who returns from season one to continue his lifelong dream of going professional.

In its first season, Behind the Mask won over audiences and critics alike through the captivating stories its real-life cast of characters had to share, each with their own personal stories of juggling their everyday lives with their larger-than-life mascot personas. The Los Angeles Times called the series a “a triumph of storytelling,” while Forbes magazine described it as “an example of online content that doesn’t just match the quality of regular television and cable programing, it surpasses it.” NPR simply dubbed it “amazingly gripping television.”

 

About the Season 2 Mascots:

 

aho-btm2-Lou

Joel, dubbed the Cal Ripken of mascots, has never missed a single game in his 15 years as the ever-popular “Lou Seal,” and dreams of his team winning another World Series. He is married, with one 2-year-old daughter and a second one on the way. This season, Joel will need to find a balance between his two most important commitments: keeping his attendance streak as “Lou Seal,” and being the best father he can be to his children.

 

aho-btm2-chris

Chris is a 25 year-old freelance mascot who struggles with his autism and severe anxiety. His passion for the job is in no small part due to the fact that Chris finds inner strength and confidence when inside a mascot suit, a mask that minimizes eye contact and removes the expectation that he has to speak. Chris’ mother and father are instrumental in his life and Behind the Mask will take viewers on Chris’ emotional journey as he relishes in the small victories and progresses towards real growth and independence, one suit at a time.

 

aho-btm2-Navey

The first female mascot to appear on the show, Navey is the embodiment of her “Tiger” character – fierce, confident and the king of her jungle: Gilbert High School. This season, she is competing to become the National High School Mascot of the Year and has her sights set on becoming a pro-mascot when she grows up. Navey is a tomboy with a sparkling personality, a zest for life and an absolute love of all things Gilbert High Athletics. While incredibly athletic herself, she chose to become a mascot so she could be on every field and every court and be a meaningful part of all teams at her high school.

 

aho-btm2-Tux

Returning from Season 1, Chad is giving it one last shot to make it to the pros. In his efforts to become a professional mascot, he’s sacrificed a great deal, including moving away from Canada and his teenage son Cody, whom he rarely gets to see. Chad wonders if he’s been selfish by chasing his dreams and constantly struggles with the inner turmoil revolving around his family and his pursuit of his own goals.

on by in Advertising, Announcements

holiday-binge_720x334_v1

holiday-binge_600x225_v2_blog post

The holidays are a time to catch up with your loved ones – and your most-loved shows. Hulu’s “Joy of the Seasons” brings together full seasons of the best hit shows for a binge-worthy collection of great programming.  Don’t miss the opportunity to align your message with some of the best content of the year and reach viewers during the all-important holiday season.

 

 

Sample content themes may include:

  • One Season Wonders
  • Comedies Your Friends Keep Talking About
  • This Is Why We Love The 90s
  • Escape With Action
  • Catch Up on Currents

Sponsorship Elements:

  • Flight Dates: November 20, 2014 – January 3, 2015
  • Budget: Sold by SOV
  • Contact your sales representative for more details

on by in Advertising, Announcements, Research

consumption_720x334_v1

consumption_720x334_v1

Media consumption is growing, driven by new devices and viewers continue to choose the best screen available. This trend is why we are seeing the movement to the TV and living room. Viewership on Hulu is truly a lean-in, on-demand experience. This self-directed, purposeful viewing has helped shape Hulu’s approach to cross-platform distribution.

Graph_1

Living Room and Mobile viewership account for the lion’s share of video consumption for Hulu subscribers.

Graph_2

Hulu continues to see major growth across platforms as our premium video content offering becomes increasingly robust.

 

Hulu is available on 400MM+ devices and has over 540+ content partners. Digital video consumption is at an all-time high and Hulu represents the intersection of where premium video content and innovative technology meet. As time spent with overall media increases, the trends shaping the media landscape continue to evolve and omnipresence becomes key.

 

on by in Advertising, Announcements, News

originals_combined_email_720x100_v1 originals_combined_email_720x2934_v2

This direct-to-series order marks a monumental deal for Hulu as we partner with J.J. Abrams and Stephen King, two of the most celebrated storytellers of our time.  We are thrilled to be working with them and with Warner Bros. Television to bring this unique take on one of the most seminal historic events of the twentieth century to Hulu.

 

 

Also coming soon…

originals_ELH_720x334_v2originals_wrongmans_720x334originals_btm_720x334originals_deadbeat_720x334originals_awesomes_720x334

 

HULU ORIGINALS PARTNERSHIP OPPORTUNITIES STILL AVAILABLE. PLEASE REACH OUT TO YOUR SALES REP FOR MORE INFORMATION.

on by in Advertising, Announcements, News

ana_header_720x334_v1 ana_header_720x334_v1

The ANA is hosting the 2014 Masters of Marketing Conference in Orlando, FL on October 16-18, 2014.

Hulu will have booth presence featuring a super cool touch/try demo station of Hulu Plus, a showcase of great content and research nuggets, as well as an interactive station where guests can personalize power packs (mobile charging sticks).

Be sure to pick up a copy of Hulu’s latest Original Content announcement: Stephen King’s Best-Seller 11/22/63, which represents a monumental deal for Hulu as we partner with J.J. Abrams and Stephen King, two of the most celebrated storytellers of our time.originals_combined_email_720x100_v1

We will also be handing out free trials of Hulu Plus and hosting an unofficial Hulu Happy Hour at our booth on October 16th from 4-5pm. Please swing by as Hulu reps will be available to answer questions and highlight Hulu’s innovative advertising solutions.

Please reach out to your Hulu contact and/or swing by our booth if you plan on attending.