on by in Ad Product, Ad Tech, Advertising, Announcements, Research, Uncategorized

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Viewability is a huge topic of discussion in the advertising industry. We are increasingly living in an age of accountability and marketers are – rightly – demanding more for their advertising dollars. The great news for Hulu’s ad partners is that we’ve long been known for a high standard of accountability given that we only charge for fully completed ad views.

Recently we partnered with industry leader MOAT to track viewability on Hulu and the results show that Hulu’s metrics deliver the gold standard of publishers. In fact, video ads on Hulu deliver 92% viewability, 80% above the MRC industry benchmark.

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As a company well-positioned at the intersection of technology and entertainment, Hulu has always made the viewer experience our top priority. Our video player was designed to be the hero of the viewing experience making viewability inherent across every screen.

We encourage marketers to continue to raise the bar on how, where (and even if) their ads are truly being seen. And our standards of viewability and the fact that we only charge for ads viewed to 100% completion shows our dedication to offering maximum impact for our advertiser’s brands.

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To hear more from Mike Hopkins, CEO and Peter Naylor, SVP of Sales, check out their interviews below.

Mike Hopkins, CEO: Viewability Debate Benefits US – Ad Age (VIDEO)

“We’ve seen just nothing but good news coming out of the viewability debate.”

Peter Naylor, Head of Sales: Viewability Push Has Landed It More Ad Dollars – WSJ

“We don’t do auto-play video. We promise brands that [our viewers] will watch full 30-seconds ads.”

 

on by in Advertising, Announcements

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Today, we are excited to introduce Watchlist, a new, easier way to keep track of your favorite content on Hulu.

Whether you’re watching great daily shows like The Daily Show with Jon Stewart, a guilty pleasure like Jane the Virgin, re-watching a favorite like The X-Files, or even checking out a classic film from the Criterion Collection, there’s so much great content to watch on Hulu. On the product team, we’re always working to make it easy to sit down and watch your favorites without having to think about where you left off in each.

Currently, you can do this with our features like Queue and Favorites, or by going straight to your Shows You Watch tray – but with Watchlist, we’re making it even simpler. We’ve taken the best aspects of these three features, and turned them into a single, smarter place to keep track of your content. The result is a Hulu experience that is easier and more personalized than ever before, that’s easily accessible across all your devices.

Watchlist makes it easy to save any episode, clip, movie or show that you’d like to watch later. Simply add it to your Watchlist by clicking the “+” button on PCs, iPhones, and iPads or the “add to Watchlist” button on gaming consoles, connected TVs and set-top boxes and Android devices. When you start watching a new show, future episodes will automatically be added to your Watchlist.

Watchlist dynamically tailors the order of your content to match how you watch TV. Shows that have new episodes or shows you’re binging on will be prioritized in the Watchlist order over shows or movies you haven’t started yet.  Watchlist even learns from you, and gets smarter over time. The more content you watch on Hulu – the more personalized Watchlist will become. For example, if you always watch the latest episode of Brooklyn Nine-Nine the moment it’s available each week, Watchlist will make sure it’s the first thing you see. When you get caught up on that, the next show you’re watching will make its way to the front.

Since Watchlist knows exactly where you are in each show, we’ve made it easier than ever to start watching. On your PC, iPhone, or iPad you will see your next episode shown in your Watchlist tray so you can start watching with just one click. The new Play All button on living room devices lets you sit back and be taken through all the content in your Watchlist.

Watchlist is currently available on Hulu.com, iOS and Android phones and tablets, Apple TV, Roku players and Roku TV models, PS3, Amazon Fire TV & the latest Samsung TVs and Blu-ray players. Over the coming months, we’ll be working bring Watchlist to many other devices too. Everyone will be updated to Watchlist later this year but you can get it now by going to Hulu.com/getwatchlist.

We hope you’ll love Watchlist as much as you love all the shows in it. Get it today, and be sure to let us know what you think!

on by in Advertising, Announcements, News, Uncategorized

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There may be a chill in the air, but fresh content has never been hotter than in Winter TV on Hulu. From new series premieres to full season perennial favorites, this robust collection is the perfect way to align your brand with the most popular shows on Hulu.

 

Reach out to your Sales rep today to take advantage of this amazing opportunity as the Winter season is still heating up.

 

PROMOTIONAL ELEMENTS

  • January 16th – March 31st, 2015
  • Sold by SOV
  • Homepage Masthead Brand Placement
  • Homepage Tray Brand Placement
  • Spotlight Page Brand Placement
  • Targeted Media to all Promotional Content
  • Supporting Reach Media
  • Optional:
    • Premium Slate
    • Interactive Ad Player Skin
    • Interactive Brand Placement on Spotlight Page

on by in Advertising, Announcements, News

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There is only one event throughout the year that combines America’s love of sports, chips & dips from all over the world, and the best commercials of the year.  The Super Bowl IS that event. 

Pitting Tom Brady and Russell Wilson against each other, the New England Patriots will face off against the Seattle Seahawks on Sunday, February 1st at the University of Phoenix Stadium. In between placing bets, painting your face and screaming at the TV, we here at Hulu know exactly what the best part of the event is: the ads!

That’s why today we’re happy to bring you the ultimate advertising experience for the fifth year in a row with the launch of Toyota AdZone.

Toyota AdZone brings the best in Super Bowl advertising all to one place! It features the most comprehensive library of Super Bowl ads past and present, and allows fans to vote in real-time for their favorite game day commercial!

Just head to Toyota AdZone today on your tablet, mobile phone or laptop to watch leaked ads, teasers and commercials from Super Bowl XLIX before game day, with new ads being added daily!  Looking for a specific ad from Super Bowl’s past? No problem! We have curated categories of some of the most memorable commercials so that you can get your fix of what you’re in the mood to watch, including:

- The Funniest Game Day Ads of 2014

- Super Bowl Ads that Inspire

- Best Celebrity Cameos

- Best Super Bowl Ads of All Time

- And more!

We’ll be adding more ads up through the Super Bowl and – on Super Bowl Sunday – be sure to head over to Toyota AdZone because we are letting YOU pick your favorite ads of 2015. Simply vote and share your favorite ads with the click of a button. Although you might not have a say in whether your favorite team wins or loses, with Toyota AdZone you can make sure your voice is heard for your favorite ad! So sit back, place your votes and enjoy the biggest ads of the year on Toyota AdZone.

Because it’s not just a football game – it’s all about the ads!

 

on by in Advertising, Announcements, Interviews, News

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We are thrilled to reveal that season two of the Emmy®-nominated Hulu Original Behind the Mask will feature one of the team’s most valuable players, the San Francisco Giants mascot, “Lou Seal” – among three more mascots who will uncover what it’s really like to balance real life between the pressures of game day.

Set to debut in February 2015, the hit docu-series will tell the story of four real-life mascots: the veteran Major League Baseball mascot, “Lou Seal”; a freelance mascot performer with autism whose many gigs range from “The Easter Bunny” to “Bucky the Blood Drop”; the show’s first female performer, Gilbert Arizona High School mascot “The Tiger”; and minor league hockey mascot “Tux” of the Wilkes-Barre/Scranton Penguins, who returns from season one to continue his lifelong dream of going professional.

In its first season, Behind the Mask won over audiences and critics alike through the captivating stories its real-life cast of characters had to share, each with their own personal stories of juggling their everyday lives with their larger-than-life mascot personas. The Los Angeles Times called the series a “a triumph of storytelling,” while Forbes magazine described it as “an example of online content that doesn’t just match the quality of regular television and cable programing, it surpasses it.” NPR simply dubbed it “amazingly gripping television.”

 

About the Season 2 Mascots:

 

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Joel, dubbed the Cal Ripken of mascots, has never missed a single game in his 15 years as the ever-popular “Lou Seal,” and dreams of his team winning another World Series. He is married, with one 2-year-old daughter and a second one on the way. This season, Joel will need to find a balance between his two most important commitments: keeping his attendance streak as “Lou Seal,” and being the best father he can be to his children.

 

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Chris is a 25 year-old freelance mascot who struggles with his autism and severe anxiety. His passion for the job is in no small part due to the fact that Chris finds inner strength and confidence when inside a mascot suit, a mask that minimizes eye contact and removes the expectation that he has to speak. Chris’ mother and father are instrumental in his life and Behind the Mask will take viewers on Chris’ emotional journey as he relishes in the small victories and progresses towards real growth and independence, one suit at a time.

 

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The first female mascot to appear on the show, Navey is the embodiment of her “Tiger” character – fierce, confident and the king of her jungle: Gilbert High School. This season, she is competing to become the National High School Mascot of the Year and has her sights set on becoming a pro-mascot when she grows up. Navey is a tomboy with a sparkling personality, a zest for life and an absolute love of all things Gilbert High Athletics. While incredibly athletic herself, she chose to become a mascot so she could be on every field and every court and be a meaningful part of all teams at her high school.

 

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Returning from Season 1, Chad is giving it one last shot to make it to the pros. In his efforts to become a professional mascot, he’s sacrificed a great deal, including moving away from Canada and his teenage son Cody, whom he rarely gets to see. Chad wonders if he’s been selfish by chasing his dreams and constantly struggles with the inner turmoil revolving around his family and his pursuit of his own goals.