Sponsors

Allstate, Bing, Blue Moon, Chase, Chevrolet, Dairy Queen, DiGiorno, Ford, Frito Lay, Intel, Miller, Nokia, Samsung, Stouffers, Walt Disney Parks and Resorts.

Objective

Position brands with a high-impact, high-reach tent pole sponsorship during the Spring finale season.

Solution

• Align sponsors with the hottest content on Hulu during an extremely high-profile time of the year for major networks: Spring Finales.
• Leverage Hulu’s premium online content paired with high visibility placements within Hulu’s site for optimized reach, exposure and recall.
• Capitalize upon Hulu’s broad user base and superb advertiser experience to deliver a high impact, seasonally relevant campaign to multiple brands.

Results

• 2/3 of all unique viewers to Hulu during Month of May interacted with Spring Finales videos/placements
• Over 600 million total impressions
• Over 57 million content streams
• Nearly 70 million minutes of advertiser creative viewed