Case Study: Oscars
*Align Vanguard with the buzz, glamour, and excitement of the 2012 Academy Awards in order to enhance Vanguard’s “At the Movies” ad campaign
*Increase awareness, engagement, and interaction with the Vanguard brand
*Exclusively align Vanguard with Hulu’s 2012 Academy Awards promotion: a dedicated spotlight page inviting users to vote for their favorite titles and talent as Hitfix.com’s editor in Chief Gregory Ellwood handicaps the race for Holllywood’s most coveted prize.
*Optimize Vanguard’s “At the Movies” ad campaign by directly positioning Vanguard with the hottest commentary, reviews, critical analysis, interviews, speeches, and buzz surrounding the 2012 Academy Awards.
*Maximized user engagement with a highly interactive voting component!
*Over 13 MM total impressions
*Over 106K total votes
*Over 80K unique page visits (25% of w hich came day after the show)
*.26% page logo CTR – outperformed Hulu average by 520%
*.92% CTR – outperformed Hulu average by 46%
*Hundreds of Facebook “Likes”
94% completion rate of video commercial