Sponsors
Nature Made
Objective
Align Nature Made messaging with strong health & Wellness content that resonates with their core female audience
Position Nature Made as a top of mind product
Solution
*Align Nature Made with an exclusive month-long promotion that positions Nature Made as the go-to health & wellness resource on Hulu
*Drive mass awareness and broad reach with high profile promotional placements that directly associate the Nature Made brand with contextually relevant health & wellness content
*Position Nature Made as the top of mind health & wellness product by launching a never-been-done before program inspiring their core female audience to get in shape for the New Year
Results
*14.7 MM total impressions
*95% average video ad completion rate
*0.86% average CTR of video commercial (outperformed site video commercial average by 35%)
*0.82% premium branded slate CTR (outperformed site branded slate average by 58%)
Over 66,000 clicks to Nature made’s site