Case Study: Mother's Day

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Sponsors

Reebok

Objective

Generate awareness, interest and affinity for Reebok’s women’s sneakers surrounding Mother’s Day.

Solution

Create a custom opportunity featuring content that appeals to target market: moms. For 4 days leading up to mother’s day, Hulu promoted “Movies for Mom” via masthead promotion and premium positioning within promotional content.

Results

  • Reached nearly 1 million unique viewers
  • 20 million total impressions
  • Outperformed Hulu Video CTR Average by 64%
  • Nearly 1,000 hours of advertiser video creative consumed