Case Study: Mother's Day
Generate awareness, interest and affinity for Reebok’s women’s sneakers surrounding Mother’s Day.
Create a custom opportunity featuring content that appeals to target market: moms. For 4 days leading up to mother’s day, Hulu promoted “Movies for Mom” via masthead promotion and premium positioning within promotional content.
- Reached nearly 1 million unique viewers
- 20 million total impressions
- Outperformed Hulu Video CTR Average by 64%
- Nearly 1,000 hours of advertiser video creative consumed