Objective

Provide an exclusive opportunity for advertisers to align around current TV season’s collection of popular shows in January and February 2011.

Solution

Participating advertisers sponsored a robust collection of high-demand premium content featuring premieres of popular shows, debuts of highly anticipated new series as well as returning episodes.

Results

• Reached 20 million unique viewers
• 85 million total impressions delivered
• Over 17 million video ads viewed
• 12 million minutes of video ads viewed