Case Study: Mid Season Premieres
Provide an exclusive opportunity for advertisers to align around current TV season’s collection of popular shows in January and February 2011.
Participating advertisers sponsored a robust collection of high-demand premium content featuring premieres of popular shows, debuts of highly anticipated new series as well as returning episodes.
- Reached 20 million unique viewers
- 85 million total impressions delivered
- Over 17 million video ads viewed
- 12 million minutes of video ads viewed