Case Study: Hulu Splash
Reach Hulu’s broadest audience during a 24 hour period for optimized reach, awareness and impact in anticipation of a product launch, theatrical premiere, or key campaign time period.
- The Hulu Splash allows advertisers to take over the Hulu site by reaching virtually every unique viewer on Hulu in a single day.
- With the ability to manage frequency and deliver enormous reach, the Hulu Splash provides an ideal tactic for product launches or brand alignment holidays that drive high purchase behavior.
- Average 8.9 million impressions
- Average 36,000 clicks to advertiser site
- 1.08% average video commercial CTR (outperformed Hulu’s average video commercial CTR by 21%)
- 2 million average video views
- Average 1.6 million unique video viewers