Sponsors

Xbox Live

Objective

Create awareness for the launch of Hulu Plus on Xbox Live. Drive trial and conversion of subscriptions to Hulu Plus

Solution

• Free week unlock of Hulu Plus and Xbox Live Gold to all users
• Free 1-month trial of Hulu Plus secondary promotion

Results

• Over 500K free week trials
• Doubled streams of Hulu Plus on Xbox during promotional flight
• Over 200M press impressions