Case Study: Hulu for the Holidays

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Sponsors

Best Buy, Arthur Christmas, Bing, Reddi Whip, State Farm, Starbucks, Toshiba

Objective

Maximize awareness and visibility for brands during the holidays and the biggest shopping season of the year.

Solution

For the holiday season, Hulu aligned advertisers with 5 power-packed weeks of favorite holiday-themed TV shows and movies. The sponsorship leveraged Hulu’s premium online holiday content and broad user base paired with high visibility placements to deliver a unique, high-impact holiday campaign.

Results

  • 122 million impressions
  • 10 million video commercials viewed
  • 9 million minutes of advertiser creative consumed
  • Average video commercial CTR ouperformed Hulu’s site-wide CTR by 30%
  • 93% average video commercial completion rate (view through)
    1.1 million average unique visitors per campaign