Case Study: Father's Day
Drive awareness and shift perception of RadioShack as the go-to store for all father’s day gadgets and gifts.
A high impact, custom Father’s Day playlist execution aligning seasonally relevant content with RadioShack’s messaging as a one stop shop for the best gizmos and gifts for dad.
- Nearly 8 million impressions
- Over 16,000 minutes of advertiser creative consumed
- Over 48,000 unique viewers based on video views
- Video commercial CTR outperformed Hulu’s consumer electronics video commercial CTR by 39%