Case Study: Fall Premieres

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Sponsors

Ameriprise Financial, Bud Light,Chevrolet, Infiniti, Listerine, Microsoft, Nissan, OnStar, State Farm, Toyota, Yahoo!.

Objective

Drive awareness and visibility for sponsors with a high-impact, high-reach tentpole promotion during the Fall TV Premiere season.

Solution

Align brands with the hottest content on Hulu during an extremely high profile time of the year for television, Fall Premieres. The sponsorship leveraged Hulu’s premium online content paired with high visibility placements within Hulu’s site for optimized reach, exposure and recall. Additionally, it capitalized upon Hulu’s broad user base and superb advertiser experience to deliver a seasonally relevant campaign to multiple brands.

Results

  • 22 million unique visitors over the course of Fall Premieres
  • Reached 73% of Hulu’s unique viewers through the Fall Premieres promotion
  • Nearly 41 million content streams
  • 37.5 million total minutes of advertiser creative consumed
  • 0.95% video commercial CTR; outperforming the Hulu average video commercial by 30%
  • 0.95% average CTR for all Fall Premiere campaigns; outperforming the Hulu average by 94%