Sponsors

Starbucks

Objective

*Align Starbucks with earth & eco-friendly content surrounding Earth Day.
*Drive association of Starbucks as an eco-friendly, green, and cause-promoting company.
*Drive awareness for Starbucks’ green initiatives surrounding Earth Day.

Solution

*Exclusively align Starbucks with Hulu’s Earth Week promotion for the week surrounding Earth Day.
*Spread awareness for Starbucks with high visibility, high profile logo placements in Hulu’s homepage masthead for one week surrounding Earth Day.
*Drive association of Starbucks as an eco-friendly, green company by exclusively aligning Starbucks with contextually-relevant, earth-friendly content for the week surrounding Earth Day.

Results

*30 MM total impressions

• 782K miutes of Starbucks’ video creative consumed (13K hours)
  *97% average completion rate of Starbucks’ video creative
  *.88% video commercial CTR – outperformed site-wide average by 28%
  *.42% Masthead interaction rate (clicks to content through masthead)
  *.67% Branded slate CTR – outperformed site-wide average by 29%
  *123K clicks to the Starbucks site