Case Study: Chic Week
Drive awareness and purchase intent of Estee Lauder’s beauty products, create unique brand positioning for optimized brand association.
- Align Estee Lauder with high end, premium fashion content associated with New York’s high profile Fall fashion week.
- Establish Estee Lauder as the leading cosmetics/fashion brand, and exclusively position Estee Lauder as the high-fashion product of choice.
- 19.9 MM impressions
- 253,000 minutes of Estee Lauder’s advertising creative consumed
- 18,000 views of promotional content
- 56,000 total video views (content + ads)
- Branded slate CTR outperformed category norms by 183%
- Video commercial CTR outperformed category norms by 38%