Sponsors

Estee Lauder

Objective

Drive awareness and purchase intent of Estee Lauder’s beauty products, create unique brand positioning for optimized brand association.

Solution

• Align Estee Lauder with high end, premium fashion content associated with New York’s high profile Fall fashion week.
• Establish Estee Lauder as the leading cosmetics/fashion brand, and exclusively position Estee Lauder as the high-fashion product of choice.

Results

• 19.9 MM impressions
• 253,000 minutes of Estee Lauder’s advertising creative consumed
• 18,000 views of promotional content
• 56,000 total video views (content + ads)
• Branded slate CTR outperformed category norms by 183%
• Video commercial CTR outperformed category norms by 38%