Case Study: Blockbuster
Drive awareness, buzz, and movie-goer intent for one of the biggest action/adventure blockbusters of Spring 2011.
Utilize Hulu’s Blockbuster package to put the movie front and center, all across Hulu, providing unparalleled access to millions of entertainment enthusiasts
- Ranked #2 Movie Trailer during week of Blockbuster campaign
- Over 1 million trailer video views
- Outperformed Hulu’s average theatrical video commercial CTR by 115%