Case Study: Best in Show

4 of 21
Opportunities_tiles_casestudy_best_in_show

Sponsors

Allstate, Delta Faucet, Frontier, Good Year, Purex, Sony Music Unlimited

Objective

Align advertisers with a high reach promotion with viewer interaction and voting during the Spring.

Solution

For the month of March, Hulu viewers set out to determine the best show of the ‘10/‘11 season through Hulu’s second annual TV show bracket event. Each week, HitFix Senior Editor Alan Sepinwall weighed in on the matchups, with his critic’s vote worth 5 percent, and the viewers vote accounting for 95 percent. The sponsorship included high impact homepage promotion as well as targeted media to shows featured in the bracket.

Results

  • Reached a total of 9 million unique viewers
  • Over 5 million user votes for their favorite shows
  • Over 13 million video commercials viewed
  • Over 5 million landing page views