Sponsors
Toyota
Objective
Align Toyota with a high profile opportunity around the Super Bowl with unique voting elements.
Solution
Present Toyota as the exclusive sponsor of Hulu AdZone.
AdZone offered easy access to all of the Super Bowl ads available on Hulu today, from iconic ads from as early as 1973 to preview ads from 2012 (like VW’s Bark Side).
New this year, Hulu has partnered with Advertising Age to highlight their expert picks for the most iconic Super Bowl ads of all time, including Apple’s groundbreaking “1984.”
Results
*28 million video views (42% increase in video views from 2011)
*192K “shares” and “likes” of AdZone content
*3 million unique viewers (61% increase in total unique viewers from 2011)
*Average of 10 Super Bowl ads viewed per viewer
*29 million earned media impressions (online, print, & broadcast)
*Highest traffic day of the year (site-wide)
*46% increase in site-wide video views from 2/5 to 2/6
*51% increase in masthead clicks from 2/5 to 2/6