on by in Advertising

Last night’s game was a nail biter, for both football fans and for the advertisers. At the beginning of the second half, things were looking grim. At 28-6, the game was looking like a blowout (never great for second-half advertisers) when a bizarre blackout threw the Mercedes-Benz Superdome into darkness. If you’re an advertiser waging as much as $4 million for 30 seconds of air time…

Read More

on by in Advertising, News

Tonight, as football fans gorged on pizza and beer, Superbowl commercial fans gorged on ads, and Hulu was there to serve a heaping helping of this year’s “big game” ads in the Hulu’s Toyota AdZone. As the confetti settles in New Orleans, and junk food settles in our stomachs, let’s take a look at this evening’s most liked ads. Wild Card: Cars.com: Wolf A car-buying…

Read More

on by in Advertising, Announcements

It’s that time of year again. The smell of nachos is in the air. Grown men will cry…and maybe even paint their faces. Sports fanatics across America will tune in to watch football season go into overdrive on Super Bowl Sunday. But the football field isn’t the only place where there’s a battle going down on game day. Hulu AdZone, sponsored by Toyota, kicks off…

Read More

on by in Advertising, Interviews

Nick Kroll’s been a bro, a cartoon, a female publicist, an Ed Hardy boy, and a stand-up comic. He’s now all of those things, especially that last one, on his own show, Kroll Show. Kroll Show premieres January 16 on Comedy Central, and you can catch the pilot on Hulu right now. We decided to talk to Kroll about the whole thing, but here’s a…

Read More

on by in Advertising, News

Earlier today, I sent the below email to the Hulu team: In what is an understatement, this email has proven difficult for me to both write and send. I’ve decided to depart Hulu in Q1. I am currently working with the Board to ensure there is ample runway to manage this transition. Rich Tom will be doing the same, with roughly the same departure date.…

Read More