on by in Advertising

Apple’s “1984” Super Bowl ad signaled a new era in personal computers, a revolt against a world portrayed as an Orwellian state dominated by IBM. It also ushered in a new era of Super Bowl advertising where viewers came to expect the ads to be almost as entertaining as the game itself. The ad, directed by filmmaker Ridley Scott, who had just finished “Blade Runner,”…

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on by in Advertising

More than a game, the Super Bowl is a cultural event, a truly American spectacle, and the ads are very much a part of the experience. Mix a big stage with big ambitions and budgets, and what you get are some memorable ads, as well some memorable misfires — not unlike the game itself. The best will make you laugh, think, or even feel something,…

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on by in Advertising

With the playoff games behind us, Super Bowl XLVI is just around the corner, and we know it is time to get serious. After all, the days surrounding the big game are the one time we all go out of our way to watch — and talk about — commercials. That’s why we’re kicking off the Hulu AdZone, presented by Toyota. AdZone offers you easy…

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on by in Advertising

We just closed the books on a big 2011 for Hulu.  As a team, we recently reflected on our 2011 investments in innovation and thought it would be an appropriate time to share some of those thoughts via this post. First, some results: - We grew the business 60% from 2010 to approximately $420 million in revenue. We exceeded our plan despite the soft advertising market…

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