on by in Advertising, Announcements

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The holidays are a time to catch up with your loved ones – and your most-loved shows. Hulu's “Joy of the Seasons” brings together full seasons of the best hit shows for a binge-worthy collection of great programming.  Don’t miss the opportunity to align your message with some of the best content of the year and reach viewers during the all-important holiday season.     Sample…

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on by in Advertising, Announcements, Research

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Media consumption is growing, driven by new devices and viewers continue to choose the best screen available. This trend is why we are seeing the movement to the TV and living room. Viewership on Hulu is truly a lean-in, on-demand experience. This self-directed, purposeful viewing has helped shape Hulu's approach to cross-platform distribution. Living Room and Mobile viewership account for the lion's share of video…

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on by in Advertising, Announcements, News

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This direct-to-series order marks a monumental deal for Hulu as we partner with J.J. Abrams and Stephen King, two of the most celebrated storytellers of our time.  We are thrilled to be working with them and with Warner Bros. Television to bring this unique take on one of the most seminal historic events of the twentieth century to Hulu.     Also coming soon...  …

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on by in Advertising, Announcements, News

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The ANA is hosting the 2014 Masters of Marketing Conference in Orlando, FL on October 16-18, 2014. Hulu will have booth presence featuring a super cool touch/try demo station of Hulu Plus, a showcase of great content and research nuggets, as well as an interactive station where guests can personalize power packs (mobile charging sticks). Be sure to pick up a copy of Hulu’s latest…

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on by in Ad Product, Ad Tech, Advertising

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Interstitial ad units have proven incredibly effective on PC, now Hulu is taking this experience beyond the PC with the unveiling of interactive ads on mobile devices.   Video advertising on mobile is primarily focused to slate and video ad units only. As mobile usage increases, and with the newly released FVOD app on Android, there will be significant opportunity to better monetize a more…

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