on by in Advertising, Research

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  The trends in time-shifting and on-demand video consumption among millennials have led to drastically different audience skews across media. With a median age of 33, Hulu viewers are significantly younger than broadcast TV and DVR viewers. And Hulu's growing 18-34 audience expands the reach of popular TV series. The Good Wife is a great example. On air only 6% of that show's audience is…

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on by in Ad Product, Ad Tech, Advertising, Announcements, Research, Uncategorized

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  Viewability is a huge topic of discussion in the advertising industry. We are increasingly living in an age of accountability and marketers are – rightly – demanding more for their advertising dollars. The great news for Hulu’s ad partners is that we’ve long been known for a high standard of accountability given that we only charge for fully completed ad views. Recently we partnered…

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on by in Advertising, Announcements

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Today, we are excited to introduce Watchlist, a new, easier way to keep track of your favorite content on Hulu. Whether you’re watching great daily shows like The Daily Show with Jon Stewart, a guilty pleasure like Jane the Virgin, re-watching a favorite like The X-Files, or even checking out a classic film from the Criterion Collection, there’s so much great content to watch on Hulu. On…

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on by in Advertising, Announcements, News, Uncategorized

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  There may be a chill in the air, but fresh content has never been hotter than in Winter TV on Hulu. From new series premieres to full season perennial favorites, this robust collection is the perfect way to align your brand with the most popular shows on Hulu.   Reach out to your Sales rep today to take advantage of this amazing opportunity as…

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on by in Ad Product, Ad Tech, Announcements, News, Uncategorized

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This year Hulu was visible to key clients, partners and vendors through an inaugural sponsorship of the C-Space, a central headquarters at CES at the ARIA Hotel.   This space is specifically curated for the marketing, advertising, content and creative communities, and served as the show's networking hub. What better place for Hulu to be than among digital content and advertising professionals? We also hosted four…

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