on by in Advertising, Research

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  Over the last ten years there has been an increased focus on mobile devices as a key way to reach consumers, and for good reason. Mobile phones are nearly ubiquitous and smartphone penetration continues to rise, now trailing only TVs and DVD/Blu-ray players in US households (CEA, 17th Annual CE Ownership and Market Potential Study). Video is coming to the forefront across the key…

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on by in Ad Product, Ad Tech, Advertising, Announcements, Capabilities, News, Research

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  On April 29th at the 2015 Hulu Upfront Presentation in New York City’s Hammerstein Ballroom, our CEO Mike Hopkins, Head of Advertising Sales, Peter Naylor and SVP Head of Content, Craig Erwich, took the stage to announce landmark deals, overall company growth and our new slate of Hulu Originals alongside our talented cast & creators, as well as a very special surprise guest. Saturday…

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on by in Advertising

Today at the Hulu Upfront Presentation in New York City’s Hammerstein Ballroom, our CEO Mike Hopkins, Head of Advertising Sales, Peter Naylor and SVP Head of Content, Craig Erwich, took the stage to announce landmark deals, overall company growth and our new slate of Hulu Originals alongside our talented cast & creators, as well as a very special surprise guest. Saturday Night Live’s Taran Killam…

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on by in Advertising, Research

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  The trends in time-shifting and on-demand video consumption among millennials have led to drastically different audience skews across media. With a median age of 33, Hulu viewers are significantly younger than broadcast TV and DVR viewers. And Hulu's growing 18-34 audience expands the reach of popular TV series. The Good Wife is a great example. On air only 6% of that show's audience is…

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on by in Ad Product, Ad Tech, Advertising, Announcements, Research, Uncategorized

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  Viewability is a huge topic of discussion in the advertising industry. We are increasingly living in an age of accountability and marketers are – rightly – demanding more for their advertising dollars. The great news for Hulu’s ad partners is that we’ve long been known for a high standard of accountability given that we only charge for fully completed ad views. Recently we partnered…

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