on by in Ad Tech, Advertising, Research


With the advent of on-demand viewing, control has shifted from those who deliver content to those who consume it. This change is driving renewed pronouncements of the demise of the current TV advertising model. First the DVR, and now the growth in ad-blocking software provide naysayers with all the “evidence” they need to argue that consumers hate ads. An Ad Age cover story declaring consumers’…

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on by in Advertising, Interviews, News, Research

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Monday, September 28th 4:00PM-6:00PM Cross Screen Summit Why Does Context Matter? Because Context Matters! Context has always been a marketers’ best friend. Should it continue to be? With audience-based buying gaining traction across screens – what role does content relevancy play in today’s cross-screen world? Join a conversation with marketers and publishers to hear what they think matters Moderator: Pooja Midha (SVP, Digital Ad Sales…

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on by in Ad Product, Advertising, Announcements


Fall is approaching, and along with the changing leaves comes TV’s hottest shows, all on Hulu. With a brand new slate of Hulu Originals premiering plus new and returning series this season, there’s never been a better time to advertise on Hulu. Partner with Hulu today to be a part of our fantastic Fall TV offering. Promotional Elements Include: Flight Dates: September 9th – October…

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on by in Advertising, Announcements

Hulu announced today that it will launch the next evolution in its sales process with a new programmatic solution for marketers this fall.  This makes Hulu’s premium video inventory across all platforms including desktop, mobile and connected TV’s in the living room available in programmatic offering for the first time. By combining media automation with data-informed targeting, Hulu is leading the way to deliver the…

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on by in Advertising, Research


  Over the last ten years there has been an increased focus on mobile devices as a key way to reach consumers, and for good reason. Mobile phones are nearly ubiquitous and smartphone penetration continues to rise, now trailing only TVs and DVD/Blu-ray players in US households (CEA, 17th Annual CE Ownership and Market Potential Study). Video is coming to the forefront across the key…

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