on by in Ad Product, Ad Tech, Advertising

hulu-advertising-201408-corona

Interstitial ad units have proven incredibly effective on PC, now Hulu is taking this experience beyond the PC with the unveiling of interactive ads on mobile devices.   Video advertising on mobile is primarily focused to slate and video ad units only. As mobile usage increases, and with the newly released FVOD app on Android, there will be significant opportunity to better monetize a more…

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on by in Advertising, Research

hulu-advertising-201408-comScore

Marketers need to be prepared to offer an array of options that cater to multiple platforms as well as creative solutions for integrating their content into more online videos. In a single month, Hulu reaches an additional 7 million viewers when all platforms and co-viewership are measured.   As device proliferation continues take shape, it is important that advertisers delivers their messaging across screens in…

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on by in Advertising

hvca-2014-omk-338x168

Leading up to the Emmy's, Hulu officially kicked off awards season with our very own Hulu Viewers' Choice Awards. Who says award show categories always have to be so serious? Read more to see who took home these prestigious awards! The Hulu Viewers’ Choice Awards recognize TV’s biggest hitters in categories that viewers really care about! This new and never been done before event will…

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on by in Advertising

the high road hero

The High Road with Mario Batali premiered on Hulu on June 12th with presenting sponsor, the Hyundai Genesis. In this reality docuseries, Mario Batali creates a love letter to New York via short films where he takes viewers on a journey to some of New York City’s most fascinating gems with some of its most fascinating people. The Hyundai Genesis vehicle is integrated within the…

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on by in Advertising

Hi Team - Today I’m excited to introduce you to Jenny Wall, who joins us as SVP, Head of Marketing. Marketing is a topic fresh on our mind. Two weeks ago at the Hulu Upfront, we talked at length about that subject in front of a room of 1,700 brand marketers and advertising partners. At our Upfront, we announced that over the next year, we…

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