on by in Advertising, Announcements

Hulu announced today that it will launch the next evolution in its sales process with a new programmatic solution for marketers this fall.  This makes Hulu’s premium video inventory across all platforms including desktop, mobile and connected TV’s in the living room available in programmatic offering for the first time. By combining media automation with data-informed targeting, Hulu is leading the way to deliver the right advertisement to the right person at the right time.

With the Oracle Data Management Platform (DMP), part of the Oracle Marketing Cloud, and a private marketplace, powered by LiveRail, Hulu will create new opportunities for advertisers with an automated, seamless, data-driven process. By partnering with these industry leaders, Hulu will be able to deliver marketers strong results, deep targeting, real-time adjustments and give them more control over their campaigns.

“The marketplace has shown that data is overwhelmingly the new currency,” said Peter Naylor, SVP of Advertising, Hulu. “With this new offering, Hulu is at the forefront of defining ‘programmatic’ for the digital video ecosystem and will increase efficiency and ROI for marketers.”

Oracle is a leader in the data-driven marketplace, the Oracle DMP is enabling Hulu to increase reach, scale and efficiency for marketers by combining both first party and third party data. With the Oracle DMP, marketers are able to personalize their advertising campaigns on Hulu with more rich information about their target audiences to deliver even stronger campaign results. Hulu selected the Oracle DMP in May 2015.

LiveRail’s Video Private Exchange (VPX) empowers Hulu to execute direct deals with advertisers programmatically increasing efficiency. Hulu will be able to use LiveRail’s granular level controls to target campaigns with the ability to make real-time decisions on the value of individual impressions, driving campaign effectiveness and results for advertisers and increasing the relevance of ads for their viewers.

“Hulu’s investment in the future of data-driven technology with its new programmatic solution reinforces the company’s continued commitment to the advertising community and its viewers,” said Vin Paolozzi, SVP of Marketplace Development & Investment for MAGNA GLOBAL. “We look forward to working with Hulu and being a part of this critical shift in the future of advertising and providing better value and insights to our clients.”

“We are thrilled that Hulu has chosen to take a major step to develop solutions that address head-on newly emerging challenges facing advertisers today,” said Dani Benowitz, EVP and Managing Partner of Integrated Investments for UM. “Their new programmatic solution will help us better guide our clients in establishing more effective campaigns that are sure to deliver enhanced results.”

With the new programmatic solution Hulu will be able to serve more relevant ads to each viewer.  For advertisers, Hulu has a lighter commercial load than traditional television, resulting in higher brand recall. Ads on Hulu are unskippable, and marketers are only charged for ads viewed to 100 percent completion. Hulu has a much younger audience than traditional broadcast or cable television. Hulu also delivers industry-leading viewability metrics outperforming the industry benchmark by 80%.

on by in Advertising

Today at the Hulu Upfront Presentation in New York City’s Hammerstein Ballroom, our CEO Mike Hopkins, Head of Advertising Sales, Peter Naylor and SVP Head of Content, Craig Erwich, took the stage to announce landmark deals, overall company growth and our new slate of Hulu Originals alongside our talented cast & creators, as well as a very special surprise guest.

Saturday Night Live’s Taran Killam hosted the event and was joined by Hulu Original talent including 11/22/63’s J.J. Abrams and James Franco; Amy Poehler, Julie Klausner and Billy Eichner from upcoming comedy series Difficult People; Casual’s Jason Reitman and Zander Lehmann; The Way’s award-winning executive producer Jason Katims; Star and Creator of Hulu Original The Awesomes, Seth Meyers; and RocketJump’s Freddie Wong. Plus, at the end of the show, legendary comedian and star of one of the most successful sitcoms of all time, Jerry Seinfeld, joined Craig on stage to officially announce that Hulu has acquired the exclusive subscription video on-demand (SVOD) rights to all episodes of Seinfeld

In addition to acquiring the streaming rights to Seinfeld, Hulu also announced a new, multi-year agreement with AMC that grants Hulu the streaming rights to future programming from AMC Networks.

We’re excited about the huge year ahead for Hulu – from our growing library of full seasons of hit series exclusive to Hulu, to even more premium original programming that we know our audience will love. Here are a few updates from the company today.

Company Updates Announced at the Hulu Upfront

Since launching seven years ago, Hulu continues to grow from all sides of the business. Today, the company announced that its subscriber base has grown to nearly nine million subscribers, a 50% increase in subscriber base since 2014. Within the first 90 days of 2015, total streams have increased by 77% and, in that same period of time, viewers have already streamed over 700 million hours of premium content on Hulu. On average, each Hulu viewer is watching at least 30% more content.

Hulu Becomes the Exclusive SVOD Home to all Episodes of Seinfeld

Hulu’s SVP, Head of Content, Craig Erwich was joined by iconic comedian Jerry Seinfeld on stage at the Hulu Upfront to announce that Hulu has acquired the exclusive SVOD rights to all episodes of the award-winning, hit series Seinfeld. After becoming one of the most successful sitcoms of all time, all nine seasons of the timeless comedy series will make their SVOD debut exclusively on Hulu.

The series comes to Hulu in a new deal with Sony Pictures Television. Every episode of Seinfeld will be available for Hulu subscribers to stream this June.

An Emmy and Golden Globe winner for Best Comedy Series, Seinfeld is one of the most popular, most award-winning and longest-running comedy series of all time. Jerry Seinfeld stars as a stand-up comedian whose life in New York City is made even more chaotic by his quirky group of friends who join him in wrestling with life’s most perplexing, yet often trivial questions. Often described as “a show about nothing,” Seinfeld mines the humor in life’s mundane situations like waiting in line, searching for a lost item, or the trials and tribulations of dating. Co-starring are Julia Louis-Dreyfus as Jerry’s ex-girlfriend and current platonic pal, Elaine Benes; Jason Alexander as George Costanza, Jerry’s neurotic hard-luck best friend; and Michael Richards as Jerry’s eccentric neighbor, Kramer.

New Exclusive Licensing Agreement with AMC Networks Inc.

Hulu announced a groundbreaking, multi-year deal with AMC Networks Inc. for the exclusive SVOD rights to new and upcoming primetime scripted comedy and drama series from AMC, IFC, BBC America, Sundance TV and WE tv. The new agreement will make Hulu the exclusive streaming home to the highly anticipated companion series to The Walking Dead, titled: Fear the Walking Dead. Through the deal, Hulu will – over time – become the SVOD home to a diverse and comprehensive collection of AMC Networks Inc.-produced content. 

Hulu will also become the streaming home for a significant number of films from the IFC Films collection.

Full seasons of future series produced by AMC Networks will be available to stream exclusively on Hulu following their network season runs.

Advertising Innovations


Hulu announced a new advertising solution for marketers called the custom integrated commercial. With custom integrated commercials, Hulu will create custom :30 second spots that strategically integrate the values of a marketer’s brand with the values of the Hulu brand. These custom spots will convey a shared brand story that resonates with Hulu viewers.


Over the next few years, Hulu will roll out Programmatic Ad Buying, a new service that will combine Hulu’s data to that of a brand’s in order to provide even more effective targeting solutions. Programmatic advertising capabilities on Hulu will utilize media automation and data to build advertisements into the most effective series, episodes and time slots. This will allow Hulu to target the right ad to the right user at the right time.


In its first-ever deal with a cable or satellite provider, Hulu announced that it would soon be available to Cablevision Optimum customers. Optimum is the first cable provider to announce plans to provide its customers with access to Hulu’s comprehensive catalog of content. The deal will make Hulu accessible directly to Optimum subscribers in the New York area. Pricing and availability date will be announced in the near future.

Hulu’s commitment to becoming more accessible to viewers, across more devices, will continue to be a priority in 2015 and the company will roll out on several providers beginning this summer through additional MVPD deals.

Hulu Originals Slate


  • Premiere date: 2016
  • Cast: James Franco, Daniel Webber, Lucy Fry, Sarah Gadon, Chris Cooper, Cherry Jones, George MacKay, Leon Rippy and Brooklyn Sudano
  • Crew: Executive Produced by J. Abrams, Stephen King, Bridget Carpenter and Bryan Burk
  • Synopsis: Nine-hour limited event series based upon the best-selling 2011 novel written by Stephen King. 11/22/63 is a thriller in which high school history teacher Jake Epping travels back in time to prevent the assassination of President John F. Kennedy — but his mission is threatened by Lee Harvey Oswald, his falling in love and the past itself … which doesn’t want to be changed.

Difficult People

  • Premiere date: Summer 2015
  • Cast:Julie Klausner, Billy Eichner, Andrea Martin, James Urbaniak, Gabourey Sidibe, Cole Escola
  • Crew: Executive Produced by Amy Poehler and Dave Becky. Created by Julie Klausner
  • Synopsis: Billy Eichner and Julie Klausner star as best friends living in New York City. Their typical, irreverent behavior lands them in some very awkward situations.


  • Premiere date: 2015
  • Cast: Tommy Dewey, Michaela Watkins
  • Crew: Executive Producer / Director Jason Reitman, Writer / Creator Zander Lehmann, Producer Helen Estabrook
  • Synopsis: Casual follows the story of a dysfunctional family with a bachelor brother and his newly divorced sister. Together, they coach each other through the crazy world of dating (on-line and off), while living under one roof again and raising a teenager.

The Way

  • Premiere date: Winter 2015
  • Cast: TBD
  • Crew: Executive Producer Jason Katims, Creator / Writer Jessica Goldberg, Producer Michelle Lee
  • Synopsis: The 10-episode drama series examines a family at the center of a controversial faith–based movement struggling with relationships, marriage and power. Each hour-long episode will take an in-depth look at what it means to choose between the life we live and the life we want.

RocketJump: The Show

  • Premiere date: Fall 2015
  • Cast: Freddie Wong and the RocketJump team
  • Crew: Created / Produced / Written by Freddie Wong and the RocketJump team
  • Synopsis: Each half-hour episode of the comedy series will chronicle the filmmaking behind RocketJump’s newest short. The eight full episodes will be released on Hulu on a weekly basis and the newly-created shorts will premiere on Hulu.

on by in Advertising, Announcements, News


There is only one event throughout the year that combines America’s love of sports, chips & dips from all over the world, and the best commercials of the year.  The Super Bowl IS that event. 

Pitting Tom Brady and Russell Wilson against each other, the New England Patriots will face off against the Seattle Seahawks on Sunday, February 1st at the University of Phoenix Stadium. In between placing bets, painting your face and screaming at the TV, we here at Hulu know exactly what the best part of the event is: the ads!

That’s why today we’re happy to bring you the ultimate advertising experience for the fifth year in a row with the launch of Toyota AdZone.

Toyota AdZone brings the best in Super Bowl advertising all to one place! It features the most comprehensive library of Super Bowl ads past and present, and allows fans to vote in real-time for their favorite game day commercial!

Just head to Toyota AdZone today on your tablet, mobile phone or laptop to watch leaked ads, teasers and commercials from Super Bowl XLIX before game day, with new ads being added daily!  Looking for a specific ad from Super Bowl’s past? No problem! We have curated categories of some of the most memorable commercials so that you can get your fix of what you’re in the mood to watch, including:

- The Funniest Game Day Ads of 2014

- Super Bowl Ads that Inspire

- Best Celebrity Cameos

- Best Super Bowl Ads of All Time

- And more!

We’ll be adding more ads up through the Super Bowl and – on Super Bowl Sunday – be sure to head over to Toyota AdZone because we are letting YOU pick your favorite ads of 2015. Simply vote and share your favorite ads with the click of a button. Although you might not have a say in whether your favorite team wins or loses, with Toyota AdZone you can make sure your voice is heard for your favorite ad! So sit back, place your votes and enjoy the biggest ads of the year on Toyota AdZone.

Because it’s not just a football game – it’s all about the ads!


on by in Advertising


hvca-2014-blog-header-720x334Leading up to the Emmy’s, Hulu officially kicked off awards season with our very own Hulu Viewers’ Choice Awards. Who says award show categories always have to be so serious? Read more to see who took home these prestigious awards!

The Hulu Viewers’ Choice Awards recognize TV’s biggest hitters in categories that viewers really care about! This new and never been done before event will let you – the viewers – cast your vote in the categories you want to see. Whether it’s proclaiming that Scandal’s Olivia Pope pulls off the trench coat look the best, or that Parks and Recreation’s Ron Swanson, hands-down, has the best facial hair on network television, the Hulu Viewers Choice Awards puts the power in YOUR hands.

Voting has officially ended, but head to hulu.com/viewerschoiceawards to check out the full list of winners!hvca_2014_top5_winners

Who was TV’s Scorned Lover of the Year? What about TV’s Best Leading Trench Coat? What are you waiting for? Check it out already!